Seno Medical Instruments Appoints Tammy Garcia as SVP of Sales & Marketing

SAN ANTONIO, Aug. 1, 2016 /PRNewswire/ -- Seno Medical Instruments, Inc., the leader in improving the process of diagnosing breast cancer through the development of an opto-acoustic (OA) imaging device, today announced the appointment of Tammy Garcia as Senior Vice President of Sales & Marketing.  Ms. Garcia previously served as the General Manager, Breast Imaging for GE Healthcare.  Ms. Garcia brings more than 25 years of commercial and marketing leadership in medical devices and diagnostic imaging with a significant part of her passion and career focused on women's health and improving cancer detection.

"Tammy's track record of success in commercializing new technologies will be invaluable as we move closer to bringing the Imagio^® breast imaging system to market," said Tom Umbel, CEO of Seno Medical.  "We are very excited for Tammy to join our company as we prepare to launch our products in Europe early in 2017." 

During her 13-year tenure at GE Healthcare, Ms. Garcia held several leadership roles where she established commercial teams focused on double-digit growth in Orthopedics and Breast Imaging.  Additionally, Ms. Garcia led the sales and marketing efforts in the launches of disruptive technologies with MAKO Surgical, an orthopedic robotic device and implant company, and InSightec, a MR-guided Focused Ultrasound non-invasive surgical therapy company. Ms. Garcia has an MBA from University of Phoenix, Phoenix, AZ.

"I am thrilled to be joining the Seno Medical family--the creators of the revolutionary Imagio breast imaging system," said Ms. Garcia.  "The Imagio opto-acoustic technology fuses functional and anatomical information real time, with the ultimate goal of improving the accuracy of cancer diagnosis non-invasively.  This novel technology has the potential to give clinicians another tool in their arsenal to analyze a breast lesion, co-registering the functional/metabolic information with sonographic images.  We believe this will provide the radiologist with more confidence to rule out malignancy without exposing patients to additional radiation.  I can't wait to further expand this technology in Europe and eventually introduce this technology to patients and clinicians in the United States."

The Imagio OA breast imaging system was designed to facilitate the identification of the two functional hallmarks of cancer: the presence of abnormal blood vessels (tumor angiogenesis) and the relative reduction in oxygen content of blood that occurs in cancer compared to benign masses and normal tissues.  The technology used by the Imagio system is non-invasive and does not require patient exposure to contrast agents, ionizing radiation (x-ray) or radio-isotopes, which are required for other modalities that are capable of functional imaging, including MRI or positron emission tomography (PET).

About Seno Medical Instruments, Inc. 
Seno Medical Instruments, Inc. is a San Antonio, Texas-based medical imaging company committed to the development and commercialization of a new modality in cancer diagnosis: opto-acoustic imaging.  Seno's Imagio breast imaging system fuses opto-acoustic technology with ultrasound to generate functional and anatomical images of the breast.  The opto-acoustic images provide a unique blood map in and around suspicious breast masses while the ultrasound provides a traditional anatomic image.  Through the appearance or absence of the two hallmark indicators of cancer – angiogenesis and deoxygenation – Seno believes that the Imagio OA breast imaging system will be a more effective tool to help radiologists confirm or rule out malignancy than current diagnostic imaging modalities – without exposing patients to potentially harmful ionizing radiation (x-rays) or contrast agents. To learn more about Seno Medical's opto-acoustic imaging technology and applications, visit www.SenoMedical.com.

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SOURCE Seno Medical Instruments, Inc.