Seniorlink Launches Fourth Annual #ThankaCaregiver Campaign in Support of Family Caregivers This November
In recognition of National Family Caregiver's Month and the 44 million family caregivers nationwide caring for loved ones, Seniorlink's #ThankaCaregiver campaign recognizes the heroes of our healthcare system.
BOSTON, Nov. 4, 2019 /PRNewswire/ -- Seniorlink, Inc., a leading tech-enabled health services company, will launch its fourth annual #thankacaregiver campaign to increase awareness and support of family caregivers nationwide. The campaign is part of Seniorlink's continued commitment to honor family caregivers for the remarkable work they do caring for their loved ones.
This year's campaign will launch with a sharable profile ribbon. Adorned with a simple #thankacaregiver message, the 'Twibbon' is intended for social media users to upload this overlay to their social profile picture, as emblematic of their support of family caregivers.
"Family takes care of family," said Thomas Riley, President and CEO. "This campaign was created to highlight family caregivers – their compassion, unwavering commitment, and willingness to step up and step in to care for their loved ones." Riley continues, "As their partner, it is our privilege to walk among these caregivers. As an industry, it is our responsibility to engage and support them."
The Twibbon is just one aspect of Seniorlink's #thankacaregiver campaign. Throughout the month of November, the company will share personal essays and blogs written by caregivers about the caregiving journey. Contributors will include advocate founder of caregiving.com, Denise Brown; blogger and author of Working Daughter, Liz O'Donnell; and family caregiver and MSNBC reporter and correspondent, Richard Lui. In collaboration with Seniorlink, Lui is producing a caregiving documentary entitled, "Sky Blossom – Growing Up a Caregiver," slated to release in the Spring of 2020.
To upload the twibbon or to engage in Seniorlink's #thankacaregiver campaign, please visit: https://www.seniorlink.com/thankacaregiver
To learn more about Seniorlink, visit www.seniorlink.com.
About Seniorlink
Seniorlink is a tech-enabled health services company focused on keeping care at home, where family caregivers play a pivotal role. The company's solutions combine proprietary collaboration technology, Vela; evidence-based clinical protocols; and the human touch of dedicated care teams who work in partnership with family caregivers to meaningfully lower costs and improve consumer engagement and satisfaction for provider and payer organizations. Learn more at Seniorlink.com.
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