Senior Market Advisor Releases Whitepaper for Insurance Advisors: 50 Best Ways to Generate Leads

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May 13, 2010, 11:00 ET

CENTENNIAL, Colo., May 13 /PRNewswire/ -- Senior Market Advisor, published by Summit Business Media, has announced the release of a new whitepaper, "50 best ways to generate leads," for insurance advisors. The whitepaper, based off of an article appearing in the January 2010 issue of Senior Market Advisor, is available as a free download.

"A recent reader survey overwhelming indicated that insurance advisors' biggest challenge is generating leads," said Daniel Williams, Editor of Senior Market Advisor. "We sought out top producers and industry leaders to provide us with their most tried-and-true lead generation tools. No matter where an advisor is in his or her practice, the ideas in this whitepaper that resulted from that fact-finding mission can boost their bottom line."

Tips from the "50 best ways to generate leads" whitepaper include:

Time the lead. What appears to be a bad lead may simply be a mistimed lead -- one that is too early. A bad lead today may be a good lead 45 or 60 days from now.
Use the 40-40-20 rule. 40% of the success of your promotion comes from attacking the right market -- your list. 40% of your success is from the offer -- the hook that grabs your readers. 20% of the success depends on the look of your promotion. Don't worry about artistic perfection -- results are what count.

To read more of the 50 best ways to generate leads and download the whitepaper, visit: http://www.seniormarketadvisor.com/Pages/Senior-Market-Advisor-50-Best-Ways-to-Generate-Leads.aspx?cmpid=50LeadGenPR

Senior Market Advisor also offers a free daily eNewsletter with sales tips for insurance advisors: The Lead: Your Daily prospecting and sales tip. Sign up to receive The Lead or visit: SeniorMarketAdvisor.com.

ABOUT SUMMIT BUSINESS MEDIA

Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference Divisions, Summit Business Media publishes 17 magazines, more than 30 targeted industry Websites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. Summit Business Media's Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data. For more information, visit sbmedia.com.

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Jen La Flam

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Daniel Williams

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SOURCE Summit Business Media