Senior-Focused Non Profit, 3in4 Association, Announces 2013 "Bright Idea Award" Winners

OVERLAND PARK, Kan., March 4, 2014 /PRNewswire/ -- The 3in4 Association, a senior-focused non-profit dedicated to raising awareness of the importance of planning for long term care needs, today announced the 2013 winners of its Bright Idea Award: Andria Bovey http://www.myltcexpert.com for the agent class, California Long Term Care http://californialongtermcare.com for the agency class and Med America https://www.medamericaltc.com for the company class. 

Each winner conducted a number of successful outreach and education activities in the 2013 calendar year. The award, sponsored by John Hancock, will be presented at the 2014 Intercompany Long Term Care Insurance Conference http://www.iltciconf.org in March.

The 3in4 Bright Idea award was created to recognize those who utilize the campaign tools to create awareness.  The award was first presented to Jonas Roeser, President of the 3in4 Association, in 2011 for conceiving the 3in4 Need More campaign. The following year, Roeser expanded the award to include three categories: agent, agency/brokerage, and company. 

"It gives me great pleasure to see the 3in4 Need More outreach grow each year," stated Roeser.  "Its growth comes from the relentless devotion of its brand champions. The Bright Idea award recipients are the ones leading the charge."

The 3in4 Association and its public service campaign, 3in4 Need More, is dedicated to raising awareness of the importance of planning for one's long term care needs. Their motto: without a plan, it's a plan to fail. The campaign utilizes multiple marketing strategies in order to increase awareness of products, services and programs that should be considered when forming a long term care plan.

About the 3in4 Association
The 3in4 Association http://www.3in4needmore.com (3in4) operates as a nonprofit 501(c) (6) corporation and the 3in4 Need More campaign is a public service of the 3in4 Association. The campaign is the awareness and education component for the association. Members of the campaign cross all industries, genders and age groups.

SOURCE 3in4 Association