Seneca Casinos Unveil 'Summer Rush' for 2011

NIAGARA FALLS, N.Y., April 28, 2011 /PRNewswire/ -- Seneca Casinos will deliver an unprecedented level of excitement this summer to the Western New York, Southern Ontario, and Northern Pennsylvania and Ohio regions with "Summer Rush" – a package of world-class entertainment, promotions and special events during June through August.

Summer Rush takes place in Western New York at four locations:  Seneca Niagara Casino & Hotel in Niagara Falls, Seneca Allegany Casino & Hotel in Salamanca, Seneca Buffalo Creek Casino in Buffalo and the new Seneca Hickory Stick Golf Course in Lewiston.  Just some of the many offerings include blockbuster concerts by Daughtry, Steve Miller Band, Melissa Etheridge, Martina McBride and more; expanded hours at the casino restaurants; and eye-opening promotions such as a cruise-a-day giveaway in August.

"The phrase 'Summer Rush' captures the compelling combination of activities throughout the Seneca properties," said Jim Wise, senior vice president of marketing, Seneca Gaming Corporation.  "We are the place to be for entertainment, action and excitement in the region, and I think we have a lineup that matches the fun of the summer months and will get people talking."

Just some of the additional two dozen performances at Seneca Casinos include Aretha Franklin, Jeff Foxworthy, Big & Rich with Gretchen Wilson, Kenny Rogers, Ronnie Dunn, Tom Arnold, The Guess Who, and Paul Rodgers.  Additional promotions include a $50,000 slot tournament, summer shopping sprees, opportunities to win outdoor accessories and recreational vehicles and ticket giveaways to baseball games.  Special events and offerings include July fireworks displays, new amenities at Seneca Hickory Stick Golf Course and discounted Seneca hotel rates for golfers, along with a new $200 coupon book toward retail, dining, golf and spa services.  In addition, the 26-story AAA Four Diamond Award-winning hotel at Seneca Niagara Falls will seamlessly renovate most of its 594 rooms beginning in July.

For more information about Summer Rush and Seneca Casinos, please visit www.SenecaCasinos.com.

SOURCE Seneca Gaming Corporation

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