Sendero Announces Brand Refresh Initiative and 10-Year Anniversary

DALLAS, May 13, 2014 /PRNewswire/ -- Sendero, a leading management consulting firm, launched an updated brand that includes a streamlined company name, new logo and graphical elements, and revamped corporate Website. The brand refresh was created to help reinforce Sendero's focus on its core business of management consulting. The reveal this month also marks the company's 10-year anniversary.

"Any company with longevity will select specific points in time to review how the business is presented to clients, prospects, competitors, and peers," explained Bret Farrar, founding partner. "Our focus on management consulting has not changed, but we recognize that the natural evolution of the company requires a keen appreciation for the ways in which our brand best communicates our mission. This is the impetus for the name change to Sendero from Sendero Business Services, as well as the update to our overall brand."

Sendero is the Spanish word for pathway, which is represented in the logo with a modern design and color palette. The revamped Website includes new navigational features, thought leadership, and additional client success stories.

"Our job is to help our clients grow wisely, which includes focusing on the ways in which a company is defined, and even redefined, over time," Farrar added. "This is precisely why a brand refresh was relevant and important for Sendero at our 10-year milestone."

About Sendero
Sendero is a locally-focused management consulting firm delivering expertise in strategy, business management, technology, and human performance solutions across multiple industries. Sendero works with growth-minded companies to deliver transformational business strategies and solutions that put them on a path to grow, evolve, and innovate. Learn more at senderoconsulting.com.

SOURCE Sendero