Seminole Hard Rock Hotel & Casino Hollywood Unveils 'Zona de Fuego' Florida's First Fully Integrated Latin Gaming & Entertainment Experience

A Latin Star-Studded First Bet Celebration

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HOLLYWOOD, Fla., Oct. 9, 2026 /PRNewswire/ -- Seminole Hard Rock Hotel & Casino Hollywood today unveiled Zona de Fuego, Florida's first fully integrated Latin gaming and entertainment experience, during an exclusive preview held as part of its Hispanic Heritage Month celebration, "My Rhythm. My Flavor. ¡Mi Gente!"

The launch builds on the resort's broader commitment to the Latin community, with more than 75 Latin artist performances and Latin-focused events and concerts on property in 2026 alone. Hard Rock Live's lineup includes upcoming performances by Ricky Martin, Dalvin La Melodia, Marcello Hernandez, Grupo Niche and Menudo. The resort also hosts the popular "Noches de Neon" pool parties several times a year and plans to continue the series. Ongoing culinary pop-ups featuring Michelin-starred Latin chefs showcase Latin America's diverse flavors and culinary traditions. Guests can also look forward to Sabores de Las Americas, a Latin food festival taking place Nov. 14.

Joined by several world-renowned Latin music artists, influencers and media personalities for the first bet, President of Seminole Hard Rock Hotel & Casino Randy Morton stated, "Zona de Fuego represents an evolution of Seminole Hard Rock Hollywood's multicultural entertainment offerings while strengthening our longstanding connection to the Hispanic community. We created an exciting and welcoming destination that celebrates the energy, diversity, and cultural influence of South Florida's Hispanic community while bringing guests together through gaming, music, food, and shared experiences."

Inspired by Miami's global Latin identity, Zona de Fuego brings the energy, culture and sense of belonging of "Mi Gente" to the casino experience.

The zone comes to life through iconic memorabilia from Latin music stars and custom bilingual table felts. At the heart of the experience are bilingual dealers who can engage with guests in English and Spanish, creating an inclusive and welcoming experience for seasoned players and newcomers alike. Nearly 35% of the property's team members identify as being of Latin descent.

Zona de Fuego features nine live-action bilingual gaming tables offering Spanish 21, blackjack, roulette, Casino War, Double Down Madness and Ultimate Texas Hold'em. Latin DJs and high-energy nightlife extend from L Bar onto the casino floor, creating a seamless connection between gaming and entertainment. Curated cocktail specials complement the experience.

As with all gaming offerings at Seminole Hard Rock Hollywood, Zona de Fuego reflects Hard Rock International's and Seminole Gaming's commitment to responsible gaming. This commitment is central to the resort's approach to providing welcoming gaming and entertainment experiences.

Zona de Fuego will operate Thursday through Saturday beginning at 8 p.m. For more information, visit https://casino.hardrock.com/hollywood/espanol/descubre-tu-ritmo.

About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world's first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private "Bora Bora" style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world's great gaming destinations. Hard Rock Live named Casino/Resort Venue of the Year at the 2025 Pollstar Awards, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.

Media Contacts

Seminole Hard Rock Hotel & Casino Hollywood 
Emily Cajigas, Public Relations Specialist, (754) 228-7563, [email protected] 

Bitner Group Public Relations
Mayra Hernandez, (954) 309-9606, [email protected]

SOURCE Seminole Hard Rock Hotel & Casino Hollywood