Selling to Millennials -- BrokerBank

NEW YORK, May 18, 2015 /PRNewswire/ -- The "Millennial" Generation was estimated in 2012, to number approximately 80 million individuals or approximately 23% of the population according to the U.S. Census Bureau.  According to marketresearch.com, this demographic has an estimated aggregate income of nearly $1 trillion.  One leading specialty retailer serving this market is Express, Inc.

Express, Inc. (NYSEMKT: EXPR) is a specialty apparel and accessories retailer offering both women's and men's merchandise.  The company was founded in Chicago in 1980, and offers a combination of style and quality at an attractive value.  The company is targeting 20 to 30 year old women and men, and believes the specialty apparel market is a significant piece of the total apparel market for this demographic.  The Express brand appeals to a particularly attractive subset of this group, which spends a higher percentage of their budget on fashion compared to the broader population.  The company operates 641 stores across the United States, in Canada, and in Puerto Rico, including 41 factory outlet stores. 

An analyst report on EXPR that includes a company overview, market and competition breakdown, recent events, analyst summary, valuation, and recommendation can be viewed by using the following link at no cost.

http://bit.ly/-EXPR-AnalystReport

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FORWARD-LOOKING DISCLAIMER   

This report may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of mentioned company to be materially different from the statements made herein.  

COMPLIANCE PROCEDURE   

Content is researched, written and reviewed on a best-effort basis. This report was prepared for informational purposes only.  Affiliated parties involved with producing and issuing this report have not been compensated in any form by profiled company.  A full disclaimer can be found by viewing the full analyst report.This document, article or report is written and authored by Charles I. Reed, Chartered Financial Analyst. However, we are only human and may make mistakes. If you notice any errors or omissions, please notify us below.

BrokerBank Securities, Inc. is a member of the Financial Industry Regulatory Authority, CRD number #130116.

CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.

SOURCE BrokerBank Securities, Inc.

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