Sell-Side Adtech Leader Adomik Announces US Office, Additions to Management Team

NEW YORK, Feb. 5, 2015 /PRNewswire/ -- Adomik announced today the opening of its US headquarters in New York City including six new sales and marketing hires. Founded in 2012, Adomik empowers digital media sellers to confidently operate in the modern programmatic environment by offering an intuitive technology platform that analyzes publisher trading data and increases yield across real-time bidded (RTB) and direct deal inventory. Adomik has accelerated its expansion to meet the growing demand from digital media sellers worldwide.

"We are very excited about expanding our team with this level of talent and we look forward to bringing Adomik to sellers everywhere," said Nicolas Schueller, Adomik's co-founder and CEO. "Serving the needs of our North American-based clients and partners is a huge priority for us as we become the trusted technology brand for digital media sellers worldwide."

Adomik's SaaS-based technology platform offers digital media sellers analytics to deliver insights and recommendations, pricing optimization to maximize yield, and deal discovery, management and optimization tools to better engage with buyers. The Adomik platform helps balance the programmatic marketplace by placing sellers at par with buyers in terms of the technology they use to analyze and optimize programmatic inventory at scale.

"When I joined Adomik in June of 2014 I was exposed firsthand to the efficacy of the Adomik solution," said Jonathon Shaevitz, Adomik's new President & COO. "It was an easy decision for me to join as President and COO. In two short years, the firm has built business in 15 countries, increased revenue by over 1000% and delivers an average revenue lift of over 30% for for its 40+ clients."

Mr. Shaevitz was most recently CEO of Upfront Digital Media, a DSP/DMP hybrid that recently sold to Undertone Networks. Jonathon brings over ten years of media business experience to Adomik as an executive on both the buy and sell side. Prior to UpFront, Mr. Shaevitz was the CEO of Maxifier, a digital advertising optimization solution.

Adomik also announced the addition of two other senior executives to its management team. Joining the team as EVP, Partnerships is Sam Bell, formerly General Manager of Global Demand at Smaato and VP Business Development at OpenX. Mr. Bell will be running both exchange partnerships and business development.

Additionally, Trip Foster is joining as EVP, Marketing and will oversee Adomik's global marketing efforts. Mr. Foster is the former Chief Marketing Officer of programmatic platform Brandscreen/Zenovia and former CMO of MediaTrust.

The balance of the New York team is made up of former managers and executives from Conde Nast, OpenX, Rocket Fuel, and Scripps.

About Adomik

Adomik provides programmatic ad revenue optimization for innovative publishers like Fairifax Media and Schibsted and leading-edge networks like Orange Advertising and Q1Media. Adomik enables sellers to operate more confidently in today's programmatic ecosystem by providing them with access to technology at par with the buy side. Adomik powered sellers better optimize yield and expose more premium inventory to programmatic channels to grow the market. Adomik's SaaS platform puts sellers in control, consistently delivering meaningful 30% + uplift in their programmatic revenues. With offices in Paris and New York, Adomik is backed by Iris Capital and Elaia Partners and has customers in 15 countries across 4 continents. For more information, please visit www.adomik.com.

Press Contact:
Trip Foster
Adomik
1-917-512-1693
[email protected]

SOURCE Adomik

Related Links

http://www.adomik.com