Selfies for a Cure: the #SUBCselfie Challenge

KING OF PRUSSIA, Pa., March 12, 2015 /PRNewswire-USNewswire/ -- What do BravoTV reality stars Mercedes Javid and Golnsea "GG" Gharachedaghi, and lifestyle gurus The Moms have in common? They've all decided to STAND UP & BE COUNTED in the fight against kidney disease by taking the online #SUBCselfie challenge.

The online challenge began on March 1 when Long Island, NY teenager Sydney Levine decided to give her 11-year-old brother Matthew a birthday present, and celebrate his life as he battles the potentially fatal kidney disease FSGS (Focal Segmental Glomerulosclerosis).

Along with her friend Parker Siegel, whose brother Owen has Nephrotic Syndrome, Sydney grabbed a cell phone and they did what many teens do – they made a video. This wasn't the usual selfie, however; their video was a challenge to take selfies for a cure: the STAND UP & BE COUNTED selfie challenge (#SUBCselfie). Here's how it works:

• Grab your phone
• Take a selfie, or better yet make a video and tell your friends why you are choosing to STAND UP & BE COUNTED to fight kidney disease
• Post your #SUBCselfie – with the hashtag – to your favorite networking sites
• Challenge 5 friends to do the same and keep the party going through March, which is Kidney Awareness Month, until Matthew's birthday on March 31.
• Join an army of activists fighting to end FSGS by donating $5 to NephCure Kidney International, (www.nephcure.org/donate) the only organization focused on funding research to end FSGS and the other diseases that cause Nephrotic Syndrome

Since March 1, the #SUBCselfie challenge has begun to spread online, with videos popping up on Twitter, Facebook and Instagram.  

Today is World Kidney Day – keep the party going! Join Mercedes, GG, and many more in support of NephCure Kidney International and the fight against FSGS and Nephrotic Syndrome.

Media Contacts
Gigi Peterkin, Global Marketing Director 610-540-0186 x40
Erin Russell, Marketing Manager 610-540-0186 x30

Photo - http://photos.prnewswire.com/prnh/20150311/181172

SOURCE NephCure Kidney International

Related Links

http://www.nephcure.org