Seiko Presage introduces the richest taste in the world with the new "Senbei" Dial model

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Apr 01, 2019, 00:00 ET

TOKYO, April 1, 2019 /PRNewswire/ -- Seiko Watch Corporation (Head Office: Chuoku, Tokyo; Chairman & CEO: Shinji Hattori) announces the introduction of three new models from the "Seiko Presage" collection. The new models feature real "senbei," a traditional Japanese rice cracker, as the dial, and will be introduced on Monday, April 1, 2019.

Official website:
https://www.seikowatches.com/global-en/products/presage/special/aprilfools/2019/

«Product Features»

■ The innovative "Senbei" Dial, finally realized.

Since its foundation in 1881, Seiko has always pursued the art of watchmaking. The Seiko Presage collection of fine mechanical watches has previously featured dials inspired by traditional Japanese aesthetics and craftsmanship such as porcelain enamel, "shippo" enamel, and "urushi" lacquer. Now, Presage is working with a traditional Japanese snack: "senbei" or Japanese rice cracker. Through the integration of two Japanese fields of expertise, this marvelous product was born.

■ Expert craftsmanship achieves the perfect color and crispness.

The path to production, walked by Seiko engineers hand-in-hand with a highly skilled "senbei" artisan—was a challenge without compromise. They struggled to find the ideal combination of rice and soy sauce to give the dial its rich-taste and a grill temperature for perfect dial color. Yet through long trial and error, this watch was born.

■ Exquisite art in the "nori" (i.e., seaweed) dial decoration.

The Roman numerals and logo mark on the Presage "Senbei" Dial are expressed in finely cut "nori," placed by the careful hands of an artisan. The seaweed is from Japan, and goes well with soy sauce flavored "senbei." The artistry residing in this watch elevates this masterpiece to the realm of art.

■ Realizing a brilliant achievement and showered with international awards!

These timepieces have been awarded top prizes and a gold award in a historic contest and awards competition.

2019 "Best Watch with Japanese Tea" Gold Award
2019 "Soy Sauce Watch Competition" Top Prize

■ The Presage "Senbei" Dial lineup

A diverse lineup has been prepared in addition to the Soy Sauce "Senbei" model being advertised.

Soy Sauce model
Simple yet elegant and beloved by many. Made from mashed rice with a rich soy sauce flavoring.

Sesame model
Rich textured gourmet "senbei" bursting with flavor. Savor the harmony created by Japanese black sesame and soy sauce.

Crystal Sugar model
Generously sprinkled with ultra-pure crystal sugar with a gentle sweetness. The sparkly surface is ideal for women.

As a gift
The "Senbei" Dial from Presage makes the perfect gift for someone you care about.

■ Concept video released

Timed to coincide with the product launch, a video has also been released to reveal the production process of the "Senbei" Dial. View to discover the craftsmanship behind the product.

■ About Seiko Presage

The Seiko Presage collection combines Japanese aesthetic sense and traditional Japanese craftsmanship with Seiko's mechanical watchmaking skills that has been refined for over 100 years.
Since the launch of the "Laurel" watch in 1913, Seiko has devoted itself to developing and improving its mechanical watchmaking techniques. By the late 1960s, Seiko had achieved world-class standing in the Chronometer Competitions in Switzerland. Seiko Presage offers a diverse product lineup that combines tradition with technology and has met critical acclaim around the world since its global launch in 2016.

The products introduced in this press release are fictitious products for April Fools' Day. Note that neither the products themselves nor the awards exist. For information on actual Seiko Presage products, please visit the site below.

https://www.seikowatches.com/global-en/products/presage

SOURCE Seiko Watch Corporation