Segmint Inc. Appoints Thomas C. Tyler Executive Vice President

CLEVELAND, Dec. 14, 2011 /PRNewswire/ -- Segmint Inc., a fast-growing dialogue marketing and digital media company, appointed Thomas (Tom) C. Tyler as Executive Vice President. He will direct Segmint's business development and investment opportunities, while assisting with overall business strategy and execution.

"Serving on Segmint's Board of Advisors since 2009, Tom has provided his extensive knowledge and expertise in all facets of business development to help foster Segmint's growth," said Segmint President and CEO Rob Heiser. "We're incredibly fortunate, in this period of rapid expansion for the company, to now have Tom on board. His leadership will be instrumental in helping us to develop additional relationships with financial institutions and advertisers."

Prior to Segmint, Tyler founded Xtrasource Inc. and served as President, CEO and Chairman until the company was acquired by Sento Corporation. He also served as President and CEO of Universal Electronics Inc., where he grew the company from annual revenue of $240,000 to $96 million in six years and guided the company through an IPO and Secondary Offering, raising nearly $75 million of capital to fund the company's rapid growth. Tyler previously served as President and Founder of MTC/USA Inc., and held marketing and sales positions with Technicare Corporation (a division of Johnson & Johnson) and Eveready Battery Co.

Currently Tyler is a Special Advisor to Arkovi (BMRW & Associates), assisting the company with business development and organizational growth.

Tyler has received numerous awards and recognition for his business leadership, including Universal Electronics Inc. recognition as the 7th fastest growing company on BusinessWeek's "100 Hottest Growing Small Companies;" Ernst & Young's "Northeast Ohio Entrepreneur of the Year" award; and Case Western Reserve University's Weatherhead School of Business "Weatherhead 100 Award" for three consecutive years for the fastest growing company in Northeast Ohio.

Tyler holds a Bachelor's of Science degree from State University of New York at Brockport. 

About Segmint

Segmint Inc. is a fast-growing, dialogue marketing and digital media company offering an unrivaled analytics framework that anticipates consumer spending patterns and helps businesses deliver highly-targeted, individual online advertising campaigns across the digital spectrum. For more information, visit www.Segmint.com.

SOURCE Segmint Inc.

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