Seek Joins Directions, Adding Empathy to Insight
CINCINNATI, Dec. 3, 2018 /PRNewswire/ -- Directions Research, Inc. announced today its acquisition of SEEK, an insights and innovation consultancy focused on connecting brands and humans through empathy. Together, the companies will provide clients a fully integrated, multi-approach solution set to address their business needs.
"I am extremely excited to add the people and skills of SEEK to Directions' industry-leading solutions and high-touch client service," said Jim Lane, President & CEO of Directions. "When you combine Directions' diversity and scale with SEEK's empathy and depth, our clients receive end-to-end learnings and a holistic understanding of consumers they cannot get from other insights companies."
The two companies share a focus on innovation, strategy, optimization and branding, with a commitment to flexibility and customization.
"I'm excited to bring the innovation and depth of SEEK together with the incredible customer service and scale of Directions, giving our clients a world class menu of research, innovation and strategy services," said Tim Urmston, founder of SEEK who will continue as its President. "We will provide a unique mix of complimentary offerings while our brands work together to create the future."
SEEK's offices are now located within Directions' historic headquarters in Cincinnati, Ohio. SEEK will operate as an independent division of Directions, retaining its distinctive boutique service model.
Directions is independently recognized as a top business decision insight firm. SEEK is an insights and innovation consultancy with a human-centric approach to innovation. Both companies are headquartered in Cincinnati, and Directions has regional offices around the country.
For more information visit directionsresearch.com or seekcompany.com.
Stay in touch by following Directions and SEEK on LinkedIn, Facebook, and Instagram.
Media Contact:
Andrea Stevie, Directions Research
513-651-2990
[email protected]
SOURCE Directions Research
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