SEE, SAY, FEEL, DO: Social Media Metrics That Matter

NEW YORK, Feb. 22, 2012 /PRNewswire/ -- To address the rapidly growing need to measure results, FENTON today launches SEE SAY FEEL DO, a guide to social media metrics. Social media offers organizations an unprecedented opportunity to track impressions and measure engagement. But with so many platforms and metrics to choose from, determining the return on investment (ROI) of social media activities quickly gets complicated.

FENTON's new SEE, SAY, FEEL, DO guide provides a holistic and user-friendly approach for measuring social media performance. It helps organizations discover the most effective social media tactics and indicators for achieving their broader communications goals. FENTON's hands-on SEE, SAY, FEEL, DO reporting model provides a simple method for tracking the specific communications tactics that help determine the ROI. 

"Social media has the power to revolutionize the way organizations measure and increase the impact of their campaigns," said John Gordon, Fenton's senior vice president of digital and author of the SEE, SAY, FEEL, DO guide. "But in order to pinpoint the metrics that matter, organizations must determine and deploy a social media plan that furthers their overall communications goals. The guide is designed to provide a framework for developing, measuring and improving that plan."

The SEE, SAY, FEEL, DO guide is available for download free-of-charge on www.fenton.com. On Tuesday March 6th from 2:00-3:00 PM EST, Fenton and John Gordon (@J6ordon) will be hosting a Twitter chat to discuss insights from the guide and answer any questions.  Participants are encouraged to tweet questions using the hashtag #AskFenton.  

About FENTON FENTON opened 30 years ago to create issue campaigns that serve the public interest. We have been part of some of the defining movements of the past quarter century, from ending apartheid to curbing global warming. Today, Fenton is the largest public interest communications firm with offices in New York, Los Angeles, San Francisco, Washington, D.C and London. We combine decades of expertise with creativity and innovation to accelerate progress on today's most pressing global and national issues. www.fenton.com.

SOURCE Fenton

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