SEE Eyewear's "Protect Your Privates" Ovarian Cancer Campaign Returns

Boutique eyewear company has big ideas for helping ovarian cancer research

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Sep 01, 2016, 04:22 ET

SOUTHFIELD, Mich., Sept. 1, 2016 /PRNewswire/ -- SEE, the nation's first "hip without the rip" fashion eyewear boutique, started with a mission: give trendsetters an exclusive and curated eyewear collection at unbelievable prices. The company, created by optical pioneer and former D.O.C President and CEO, Richard Golden, has always had a secondary purpose: to use the retail format and accessibility to consumers to raise awareness (and funds) for its pet causes: ovarian cancer, human rights, and animal welfare.

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SEE is proud to announce its sixth annual "Protect Your Privates" campaign, which launches in September (Ovarian Cancer Month). SEE's program includes a high intensity grass roots campaign to raise both money and awareness for ovarian cancer, which is the leading cause of death from gynecological cancers and the fifth leading cause of cancer death among American women. SEE is supporting Ovarian Cancer Research Fund Alliance (OCRFA), the largest global organization dedicated to advancing ovarian cancer research while supporting women and their families. As the voice for ovarian cancer, OCRFA advances private research, advocates for increased federal research, awareness dollars and policies that give women access to the services they need, as well as supports women and their families before, during and after a diagnosis. SEE will use its 37 stores across the country as well as its loyal customer base to help the effort.

Only 20 percent of ovarian cancer cases are caught before the cancer has spread beyond the ovary to the pelvic region. When ovarian cancer is detected and treated early on, the five-year survival rate is greater than 92 percent. Most patients are diagnosed at advanced stages, and less than 50 percent of women survive longer than five years after diagnosis. The good news is that today 50 percent of women are surviving longer than five years after diagnosis--a marked improvement in the survival rate from 30 or more years ago when it was 10 percent to 20 percent.

The Plan

The goal of the "Protect Your Privates" program is to leverage SEE's customer base and the traffic in its 38 stores to raise awareness and funds for OCRFA. The campaign includes distributing free ovarian cancer education information at all SEE locations across the country, using social media platforms and email marketing to create buzz by sending weekly facts and figures as well as opportunities to get involved, and donating all profits from the sale of SEE's exclusive "Protect Your Privates" T-shirts sold in the stores and on the SEE website (www.seeeyewear.com) throughout the month of September.

In addition, a portion of sales from all 38 SEE stores every Monday in September will be donated to OCRFA.

The Woman Behind the Plan

The face of the campaign is Golden's own wife, Shelley, who is a passionate ovarian cancer survivor. "Like most women, I was unaware of preventative measures I could have taken that may have prevented this terrible disease. I only wish I knew then what I know now about these facts. That's why it is crucial to get this information in the hands of all women," remarks Shelley. Free information and facts on these potential lifesaving actions are available at all SEE stores through the month of September.

"We are partnering with OCRFA for several reasons," adds Richard Golden. "One of the most important reasons is because the OCRFA aggressively lobbies for more ovarian cancer research with the main goal of completely eradicating the disease."

"Everyone has been touched by cancer is some way," adds Shelley. "Our goal is to do our part by reaching out to women who may not be aware of their risks for ovarian cancer, and to arm them with information that may potentially save their lives – information that may very well have prevented me from getting this disease had I had access to these facts."

About SEE Eyewear

SEE is the only eyewear store of its kind in the U.S., revolutionizing the way consumers shop for trendy, high quality eyewear. SEE's exclusive collection is presented in a "gouge free" environment for savvy eyewear aficionados who appreciate trendy luxury eyewear without the ridiculously absurd price tag.

SEE has 38 locations nationwide, and is dedicated to many causes including ovarian and breast cancer research, human rights, and animal welfare. For a complete list of store locations, please call (866) 733-3937 or visit www.seeeyewear.com.

For more information on Ovarian Cancer Research Fund Alliance, please visit www.ovariancancer.org.

Related Files

16 PYP Kickoff Email.pdf

16 PYP T-Shirt and Shelley Email.pdf

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