Securian Financial Group Launches Facebook Page

ST. PAUL, Minn., July 22 /PRNewswire/ -- Securian Financial Group has joined a small group of financial services product providers that use social media. The company launched its Facebook page July 15.

"The purpose of this page is not to market or sell our products," said Steve Wolff, director, Corporate Communications. "Our goal is to use social media to build an online community where people who want to know more about us, our culture, and our community can learn about Securian Financial Group."

Securian is an award-winning employer and many of the current posts deal with recruiting and employment. Because community service is a core component of the company's culture, there also are many posts about employee volunteer activities as well as community involvement at the corporate level.

Securian experimented with social media last winter by launching a Facebook page for the Securian Frozen 5K and Half Marathon, one of the biggest events in the St. Paul Winter Carnival. Depending on the weather, the run draws anywhere from 1,500 to 2,000 people to Securian's campus in downtown St. Paul every year in January. More than 600 people became fans of the page last winter and the company plans to continue its dialogue with that community this fall.

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation's largest financial services providers, it is the holding company parent of a group of companies that include Minnesota Life Insurance Company, Advantus Capital Management, Allied Solutions, Capital Financial Group, Cherokee National Life Insurance Company, CNL/Insurance America, Personal Finance Company, Securian Financial Services, Inc., Securian Casualty Company, Securian Life Insurance Company and Securian Trust Company.

Insurance products are issued by Minnesota Life Insurance Company in all states except New York. In New York, products are issued by Securian Life Insurance Company, a New York admitted insurer. Both companies are headquartered in Saint Paul, MN. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.

SOURCE Securian Financial Group