SecureSafe Acquires US Competitor Entrustet to Expand International Reach

MADISON, Wisconsin and ZURICH, April 17, 2012 /PRNewswire/ --

DSwiss, founders of SecureSafe, the leading online data safe service, announces today the acquisition of US-based digital estate planning service Entrustet. The acquisition will strengthen DSwiss' footprint within the US market and provide them with additional end users.

The Entrustet service allows people to quickly, easily and securely prepare the last wishes for their digital assets and is a complement to SecureSafe's existing data inheritance features. By consolidating the two companies, SecureSafe (formerly known as DataInherit) becomes the premier service for offering high security data storage both now and for the future.

Since launching in 2008, Entrustet has built-up relationships with estate planning attorneys who integrate digital assets into clients' estate plans throughout the US which will prove invaluable to DSwiss as it strives to expand into the US market. Currently, the SecureSafe service has attracted many US customers who appreciate the benefits of Switzerland's well-known privacy and data protection policies.

Commenting on the acquisition, Christian Schwarzer, CEO of DSwiss said: "The acquisition of Entrustet accelerates our strategy in several important ways - it extends our reach into the US market and also shows our business partners, investors and other competitors that we plan to stay at the top of this market."

Nathan Lustig, Co-founder of Entrustet, added: "We are delighted that Entrustet will be incorporated into SecureSafe's impressive service and know our customers will enjoy SecureSafe's enhanced features."

All existing Entrustet customers will be able to transfer their data to a SecureSafe account where they will not only benefit from the data inheritance features but also the invaluable file and password safes that can be accessed at anytime and anywhere via a PC or the services' free iPhone and iPad apps.

Notes to Editors

About DSwiss and SecureSafe

SecureSafe was developed by DSwiss Ltd. and provides an online data safe service for password and document storage. The high-security online data storage service with a built-in data inheritance feature provides users with a safe repository for important digital assets and passwords with the option to access their account online or via an iPhone or iPad.  For more information, visit http://www.securesafe.com or follow us on Twitter http://www.twitter.com/securesafe.

Founded in 2008, DSwiss Ltd. is an independent corporation with headquarters in Zurich, Switzerland. The company specializes in high-security Internet services and the long-term preservation of digital assets. DSwiss offers companies the ability to quickly and safely implement an Internet data safe as a digital online vault for their customers or as a secure delivery channel for important digital documents. For more information, visit http://www.dswiss.com or follow us on Twitter http://www.twitter.com/dswiss.

Free accounts can be opened at: http://www.securesafe.com

The free iPhone and iPad app can be downloaded from the Apple iTunes store at: http://itunes.apple.com/en/app/securesafe/id359102857?mt=8

Photos and screenshots are available in our press kit: http://www.securesafe.com/en/press-kit.html

About Entrustet

Entrustet (http://www.entrustet.com) allows users to create a list of online accounts and computer files and decide if each account or computer file should be deleted or transferred to an heir when the user passes away.  Through Entrustet's Account Guardian, users can securely store their digital assets and last wishes so that when they pass away, their heirs will be able to carry out their last wishes.  Founded in 2008 in Madison, WI, Entrustet is a pioneer in the digital estate planning industry and has partnered with hundreds of attorneys to help them create digital estate plans for their clients.

Media Contacts

Andreas Jacob, Director of Marketing and Communications, [email protected], +41-44-515-11-11
Nathan Lustig, Co-founder Entrustet, [email protected], +1(608)514-1493

SOURCE SecureSafe and Entrustet