'Season of Love' Starts With JJ's House Savings

Elegant Clothing Retailer Offers Affordable Evening Dresses in Pre-Valentine's Rush.

News provided by

Feb 01, 2018, 03:00 ET

NEW YORK, Feb. 1, 2018 /PRNewswire/ -- Just as post-New Year's fiscal belt-tightening reaches its seasonal peak, the annual holiday calendar, it seems, has other plans: Valentine's Day 2018 is only a couple weeks away. And while the stereotype persists that it's little more than a "Hallmark Holiday," the data suggests otherwise. Valentine's Day is big business for retailers and for the millions of Americans who participate, budgeting for the big day is a must.

That's because according to a recent National Retail Federation survey, Americans spend about $20 billion on the daylong lovefest. And perhaps most surprising is that the holiday, whose roots trace back to the early Christian era and grew in popularity in Renaissance Europe, is second only to Christmas in terms of average spending per person at $512.03 versus $806. If that were not enough, there are all indications the holiday's popularity is growing as more Americans report exchanging gifts with friends and colleagues in addition to the more traditional boyfriends, girlfriends, husbands, and wives. Following in the wake of the expensive holiday season, finding the right balance between sensible frugality and generosity can be tough.

Recognizing this budgeting balance, JJ's House, a global leading online retailer for wedding gowns, special event dresses, party dresses, and accessories, has announced that it is offering a wide selection of affordable evening dresses ahead of the Valentine's Day rush — a period of time which typically precedes the holiday by about one week. The added flexibility allows shoppers the time to select the right dress for the perfect night out on the town and to accomplish that goal without breaking the bank.

"For those who observe the holiday, a Valentine's Day night out can be as meaningful and special as a birthday, an anniversary, or any other distinctive occasion," says Linda Buyer, the company's CEO. "Affordable evening dresses can make the budgeting difference between selecting a less-than-ideal gift for your loved one versus having the funds on hand to purchase something he or she really wanted but didn't expect. Add in the fact that our elegant and affordable evening dresses spare no expense and what you're left with is the ideal evening with your special someone."

For customers looking for affordable evening dresses, JJ's House offers over 1,000 items from which to choose with prices as low as $50. While traditional black and red evening dresses are the perfect complements for Valentine's Day décor, other colors like shades of gray, dark blue, and purple are also gaining prominence. Styles are as varied as colors and customers can select "princess scoop," "sheath/column scoop," and "trumpet/mermaid off-the-shoulder" options. All dresses can be custom fit for knee or floor length. Additional details including size, fabric, straps, and wraps are also covered.

Founded in 2007, JJ's House turns your fantasy into reality by providing exceptionally affordable evening dresses for whatever your special occasion. The company's collection uses only the highest quality materials and detailing, creating styles that are not only timeless but represent the best in value. JJ's House also offers a safe and secure shopping environment for all customers and relies on trusted payment processing systems and integrates VeriSign's globally recognized payment technology. The company accepts credit card, debit card, wire transfer, Western Union, and PayPal payments.

"Whether you're in romantic love or 'friend love,' Valentine's Day has grown to become a major Western culture holiday with the highlight of the night topped off by a sumptuous dinner with exquisite ambiance," Buyer said. "Perhaps even more than the wine and main course, affordable evening dresses complete that special image of singular beauty, defining radiance, and sophisticated elegance. A head-turning dress really does make for the capstone to a special night. And it doesn't have to break the bank."

For more information about JJ's House and to learn about its affordable evening dresses please contact Jennifer Grant, Marketing Manager at: [email protected].

ABOUT JJ'S HOUSE

Founded in 2007, JJ's House is the global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories. Customers can browse the vast online selection and choose their favorite dresses with great satisfaction. JJ's House prides itself on exceptional customer service, high quality, and affordable prices.

SOURCE JJ's House