Sears and Kmart Team Up with Spanish-Language TV Icon Cristina Saralegui to Launch New Bed and Bath Line

HOFFMAN ESTATES, Ill., Sept. 1 /PRNewswire/ -- This fall, Sears and Kmart are excited to announce the launch of an exclusive new soft home collection, Casa Cristina™. Created by well-known Hispanic journalist and talk show host Cristina Saralegui, the Casa Cristina collection is inspired by Saralegui's Miami home, along with the artistry and memories of her childhood. Cristina's unique style and taste come to life in this groundbreaking collection.

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"Everyday, I am inspired by many things in my life, from family to my career to the people I've met along the way," said Cristina Saralegui. "But when I walk through the door at the end the day, it's my home that inspires me the most."

"Cristina is such a creative voice, and Sears Holdings is proud of our collaboration in this new venture," said Amy Parker, chief marketing officer, Sears Holdings Corporation, Home. "The Casa Cristina bed and bath collection is a welcome addition to the Sears and Kmart home decor market."

"We are thrilled to introduce the Casa Cristina collection at Sears and Kmart. The collection allows us to offer our customers products with broad appeal, and designs that draw from the Hispanic culture," said Doug Wurl, vice president and general merchandising manager, Sears Holdings Corporation, Home. "Our collaboration with Casa Cristina represents our commitment to offering our customers more style sensibilities. By continuing to expand our brand portfolio we are working to make Sears and Kmart destinations for beautiful design at affordable prices."

The product offering encompasses a wide range of items for bed and bath. The bedding line includes lush comforter sets, quilted coverlets and euro shams, soft microfiber sheets and decorative pillows. The bath collection includes matching shower curtains, embellished towel sets, cotton bath rugs and accessories decorated with coordinating motifs.

Casa Cristina brings five new patterns to the Sears and Kmart home category. Each of the five patterns are named and designed to express Cristina's individual taste style.

• Candela: Inspired by the colors and passion of Andalusia, Spain.
• Chocolatina: Features a vintage Spanish Jacobean filigree pattern colored in a gorgeous chocolate and soft blue.
• Mantilla: With the drama of traditional Spanish lace, Mantilla is a modern interpretation in black and white.
• Floreal: Inspired by beautiful stained-glass motifs found in churches throughout South America, Mexico and Spain.
• Delicia: A traditional blue and cream South American ikat pattern.

For more information, please visit www.Sears.com and www.Kmart.com.

About Cristina Saralegu

Twelve–time Emmy® award winning Cristina is one of the most recognizable and trusted names in the Hispanic community. Time magazine selected her as one of the “25 Most Influential Hispanics in America” and Home Furnishings News (HFN) Magazine named her one of the “50 Most Influential People in Design and Home Furnishings.”  Cristina is the host and executive producer of "The Cristina Show" one of the highest rated programs on Spanish-language television airing Monday nights at 10PM on the Univision Network.  Cristina made headlines last week when she announced that after 21 years she would be ending her show this fall to go on to produce and host prime-time specials for the network.  

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings

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