Search Optics Pinpoints Trends That Matter To Auto Marketers At The J.D. Power And NADA 2015 Automotive Forum

WHAT:

"Marketing: Engaging the Total Audience" panel at the J.D. Power and NADA 2015 Automotive Forum, hosted at the New York International Auto Show

ABOUT:

The panelists will identify new industry trends happening and provide commentary on how automotive marketers are affected by shifting digital strategies, distracted online and mobile buyers, and social bandwagons. Each panellist will present for 10 minutes and the session will conclude with a 20-minute audience Q&A.

WHO:

Christian Fuller, co-founder and CRO at Search Optics, on how OEMs, dealer associations and large dealer groups can adopt a mobile-first marketing approach; Michelle Morris, group director for automotive and financial services at Facebook, on how to leverage Facebook to build your auto brand and advocacy; and Mark Sneathen, managing director at Nielsen Automotive, helping automotive marketers engage consumers across multiple platforms.

WHEN:

Tuesday, March 31 from 1:10 p.m. to 2:00 p.m. EST

WHERE:

Grand Hyatt Hotel

Empire State Ballroom

109 E. 42^nd St

NY, NY 10017

PRESS:

You can learn more about the event here and Search Optics here.