SeaPak's Making Mealtime "A Little More Coastal" This Lent

ST. SIMONS ISLAND, Ga., March 5, 2014 /PRNewswire/ -- It's the time of year when many Americans go meatless for Lent, and SeaPak Shrimp & Seafood Co. – America's No. 1 specialty shrimp brand – has nationally rolled out a savory new shrimp product and a creative online campaign to help make everyday life in the kitchen a little more coastal.

New SeaPak Parmesan Encrusted Butterfly Shrimp Available Nationally
With so many Americans, especially busy families with growing children, searching during Lent for meatless options that are hearty, wholesome and affordable, SeaPak's tasty Parmesan Encrusted Butterfly Shrimp offers a savory twist on the brand's award-winning, tail-on Butterfly Shrimp product.

The new Parmesan Encrusted Butterfly Shrimp delivers a truly unique taste of the coast.  Each shrimp has been coated with SeaPak's signature crumb breading and tossed with zesty Parmesan cheese and Italian herbs.  A flavorful tomato Romano sauce – perfect for dipping – also is included in each box.  "When you combine this new Parmesan shrimp with, say, an easy salad and crispy French bread, a delicious, well-rounded, meatless dinner can be on the table in 15 minutes," said Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co.  "Adding shrimp is always a simple and easy way to serve delicious meals that are big on taste.  It's ideal for busy nights."

SeaPak Parmesan Encrusted Butterfly Shrimp is now available at selected retail outlets nationwide for a suggested retail price of $9.99 for an 18-ounce, family-size package.

Appetizing shrimp recipes and a product locator can be found on the SeaPak website.

"Win on Wednesday": Take a Spin for a Chance to Win!
Running on Facebook from March 5 through April 16, the "Win on Wednesday" social media campaign features a weekly "Spin and Win" game.

On any Wednesday during the promotional period, visitors to www.Facebook.com/SeaPak can comment on specified posts and qualify to take a spin of the wonderful Wednesday wheel of prizes.

"We know Wednesday can be a challenging day for moms.  By the middle of the week, everyone should be able to unwind and have a little fun," said Miller.  "That's why we're giving everyone, especially moms, a chance to win prizes on Wednesday, including SeaPak goodies and coastal-inspired products."

"Win on Wednesday" prizes range from kitchen organizers, cookware and bakeware to fun SeaPak coastal gear.  Items include mom agendas, collapsible mixing cups, lighthouse cookie cutters, cutting boards, folding chairs, trunk organizers with coolers, canvas totes, sandless beach totes, beach towels and flying discs.           

In addition to the Facebook program, a designated page on SeaPak.com also features information and tips to help moms win in the kitchen.  Featured material includes meal suggestions, coupons, recipe how-to videos and opportunities to further engage with the brand.

Around the country, millions of coupons for SeaPak products will be made available both online and through local newspapers, beginning March 2 and extending through Easter, April 20.

"The idea is to illustrate how SeaPak's authentic seafood taste figuratively transports you to the coast and to underscore how shrimp easily makes any meal – even a hectic, midweek family dinner – more special and enjoyable, and certainly more coastal," Miller said.  "It's a part of our commitment to sharing the best tastes and experiences of coastal living."

About SeaPak

SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 60 years.  From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings "the Taste of the Coast" to tables across the country.

SeaPak produces America's No. 1-selling retail frozen shrimp brand within the specialty seafood category.  It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability.  Learn more about the brand and its commitment to sustainability here.

For more information about SeaPak, visit SeaPak.com.

SOURCE SeaPak

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