SeaPak Announces "Coast to Coast Adventure" Rewards Program

ST. SIMONS ISLAND, Ga., March 27, 2012 /PRNewswire/ -- SeaPak Shrimp & Seafood Co.™, the No. 1 shrimp brand within the frozen specialty seafood category, has debuted an interactive online rewards program recently.

SeaPak's new "Coast to Coast Adventure" is a consumer rewards program designed to spotlight all things coastal...all year long!  Through the promotion, consumers visit www.CoastToCoastAdventure.com to enter codes found inside the new Family Size items displaying a "Coast to Coast Adventure" emblem.  They then earn rewards and prizes like music downloads, beach totes and photo books. Participants will also travel "virtually" to 12 of America's favorite family-friendly, coastal destinations – all without leaving home.  Each code submitted will also count as one entry for the chance to win the "ultimate cruiser" for traveling in coastal style:  a 2012 Ford Flex!

"The relaxed feeling you get on the coast is special," said Daryl Miller, Senior Marketing Manager, SeaPak Shrimp & Seafood Co.™.  "Coastal experiences are epitomized by charming streets, rich history, beautiful vistas, and of course, great tasting seafood!   Our goal for the 'Coast to Coast Adventure' is to bring all of this to life through this entertaining, interactive 'virtual' experience.  It's the ideal way for us to share the joys of the coast with everyone – even those who might not be able to travel here," said Miller.

For more information about SeaPak, visit www.SeaPak.com.

About SeaPak

SeaPak Shrimp and Seafood Co.™, owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 60 years. SeaPak produces America's No. 1-selling retail frozen shrimp brand within the specialty seafood category.  From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings the "Taste of the Coast" to tables across the country.

SOURCE SeaPak Shrimp & Seafood Co.

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