Sean MacDonald Joins McCann Worldgroup As Global Chief Digital Officer

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Apr 10, 2015, 03:10 ET

NEW YORK, April 10, 2015 /PRNewswire/ -- McCann Worldgroup today announced the appointment of Sean MacDonald as Chief Digital Officer. MacDonald joins from Ogilvy where he has been Managing Director, Emerging Ventures. MacDonald, who will be based in New York, succeeds Mike Parker who will be transitioning away from McCann opting to remain based in San Francisco.

"Sean's strategic background as well as his ability to integrate new digital capabilities to facilitate the way consumers interact with brands will help our clients to fully take advantage of the spectrum of changes in the marketplace," said Luca Lindner, President of McCann Worldgroup. "He has a deep understanding of the ways technology allows us to reach consumers, which will help us to accelerate our digital offering across our geographies and disciplines."

MacDonald has two decades of experience developing digital and engagement strategies for high profile companies. He joined Ogilvy as a senior digital strategist in 2004, and then rose to head the agency's digital and engagement strategy areas and later their Ventures initiative.

Over the years, he has held senior posts at a series of digitally-focused companies, building digital strategy teams and tools, and designing creative digital and social programs for clients in every major category, including such global marketers as Coca-Cola, American Express, DuPont, Nestlé, Cisco and BP.

"McCann is an exciting place, with vision and momentum and a culture that not only values collaboration but knows how to make it work on a global scale, across disciplines," said MacDonald. "I'm thrilled to be part of this team."

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

SOURCE McCann Worldgroup