SDL and Gilbane Present Key Strategies for Personalization and Customer Engagement

WHAT:

Complimentary Webinar: "Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement"

This webinar is for anyone who needs to understand and communicate the power, impact and value of personalization as an engagement strategy. It looks at how profiling, personalizing and targeting have evolved to provide a sophisticated and effective engagement tool.

With an engagement and relevance mandate, digital marketers can now embrace all of the advancements that contemporary personalization offers. Today's personalization offers more information, richer data, smarter processes and targeted content resulting in tailored interactions that produce real business results:

• Market pressure: business factors that demand a fresh look at personalization

• New personalization capabilities: advances in data, processes and capabilities

• Contemporary practices: increased engagement through profiling, personalizing, and targeting solutions

WHO:

Hosted by SDL (LSE: SDL), the leading provider of Global Information Management solutions and presented by Gilbane Group, an analyst consulting firm focused on content technologies including web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, XBRL, and others.

Scott Liewehr, Lead Analyst, Outsell's Gilbane Services, is a recognized thought leader in the field of content management, speaking, conducting workshops and writing regularly on the subjects of web content management, web 2.0 in the enterprise and user-oriented intranets. He has more than fifteen years of experience in consulting, the last ten of which have focused exclusively on content management. He is also the elected President of CM Pros.

WHEN:

Thursday, September 22, 2011 at 11 a.m. PDT / 2 p.m. EDT

WHERE:

To register for the free webinar, please visit http://bit.ly/n9UwUR or click here.