Scout Selected as Agency of Record by Flowers Foods for Nature's Own, Wonder, and Cobblestone Bread Co. Brands

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Mar 17, 2015, 08:00 ET

ATLANTA, March 17, 2015 /PRNewswire/ -- Scout, a full-service advertising agency with extensive CPG and retail experience, announced that it has been selected agency of record for Flowers Foods, Inc.'s Nature's Own, Cobblestone Bread Co., and Wonder bakery brands. Flowers Foods is a leading producer and marketer of packaged bakery foods in the United States.

"The fact that Flowers Foods has such trusted brands in the packaged foods business is very meaningful for us," said Bob Costanza, Scout executive creative director and co-founder. "This is a significant opportunity, and our team is enthusiastic about bringing its brave thinking to these well-known and respected brands."

"We're proud to have been selected as the marketing partner for such brands as Nature's Own, the number one bread brand in the country, and the iconic Wonder brand. We know this was an important decision for Flowers," said Jennifer Brekke, Scout CEO and co-founder.

Scout will handle all marketing services for Flowers Foods' bread brands. BrandCottage, an independent media agency, will handle media planning and buying.

"We chose Scout because they demonstrated a strong understanding of our business and know how to manage a consumer brand in today's evolving marketplace," said Brad Alexander, Flowers Foods executive vice president and COO. "In addition to sharing a passion for our brands, Scout brings an outstanding level of integrated marketing resources. We look forward to working together."

About Flowers Foods:
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of fresh packaged bakery foods in the United States with 2014 sales of $3.7 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Wonder, and Tastykake. Learn more at www.flowersfoods.com.

About Scout:
Scout is a full-service advertising agency with offices in Atlanta, Chicago, and San Diego. Independently owned and operated for over 15 years, Scout was named one of Atlanta's best and brightest companies to work for in 2014, and recognized by the American City Business Journals as one of Atlanta's fastest growing agencies. Scout has offices in Atlanta, Chicago and San Diego serving clients in consumer/B2B and healthcare. Scout brings leading companies bold, brave thinking that creates value for its clients' brands. Learn more at www.findscout.com.

About BrandCottage:
BrandCottage is an independent media agency with offices in Atlanta and Connecticut. They handle media strategy and media buying on behalf of clients in the CPG, Pharma, retail, food, and luxury categories. Learn more at www.brandcottage.com.

Press Contact:
Scout
Diane Silver, [email protected]

SOURCE Scout