Scoopshot Appoints Nancy Shonka Padberg as Vice President of Global Marketing

NEW YORK, March 28, 2014  /PRNewswire/ -- Scoopshot, the world's leading mobile platform for photo and video crowdsourced content, announced today that Nancy Shonka Padberg has been named Vice President of Global Marketing. An accomplished, disciplined marketing and sales executive, Padberg will lead efforts to expand Scoopshot's ever-growing mobile community. She will also guide the disruptive startup's dramatic growth in the B2B and B2C marketplace.

"Our Scoopshot user community has grown to nearly 500,000 subscribers, plus we serve 70 media and brand customers. Clearly we needed to partner with an experienced marketer who could build upon, and help accelerate, our momentum," said Dave Rickley, Executive Vice President at Scoopshot. "At Times Mirror, Nancy and I worked together seamlessly on numerous high profile clients such as Universal Studios and Walt Disney Company. She consistently performs at the highest level in a fast-paced environment and her expertise in integrated marketing communications, digital platforms and content marketing makes her the perfect partner in our organization."

Padberg built her career in Los Angeles. She served as Vice President at The Phelps Group, a IMC firm, as an advertising executive at Times Mirror Corporation, and most recently she held the position of Vice President, Marketing and Sales at Navigate Boomer Media, a digital and content marketing firm. Padberg has led and served some of the world's most iconic brands including Whole Foods Markets, Fairmont Hotels & Resorts, Ability Dynamics, PETCO, Volvo, Pillsbury, and The Food Network.

Padberg said, "Media organizations today need immediate, authentic, compelling images; publishers and brands prefer on-demand visual content that meets their guidelines and specifications. We are uniquely positioned to fulfill these demands and we have the ability to immediately enlist our mobile users to visually capture news events and brand experiences. I'm excited to join an organization that places great value on solidly connecting media publishers and the communities they serve in a bold, powerful way." 

Padberg holds an MBA from George L. Graziadio School of Business and Management at Pepperdine University and currently serves as Vice President of the Pepperdine Alumni. A thought leader in the marketing world, Padberg is a conference speaker and columnist for MediaPost Publications and she has contributed to The Huffington Post. In 2011, she was nominated for the Los Angeles Business Journal's Women Making a Difference Award.   

About Scoopshot

Scoopshot is the leading mobile platform for photo and video crowdsourcing. With nearly 500,000 mobile users and 1,500 professionals in 177 countries, Scoopshot has fundamentally transformed how media providers and brands source visual content and engage their audience. More than 70 leading media companies and brands use Scoopshot to gain instant access to a global pool of Scoopshooters. Partners include USA Today, News Corp Australia, Apple Daily, Waz, Fiat, Finnair, Oxfam and many others. Scoopshot is headquartered in Helsinki, Finland and incorporated and staffed in the U.S. @Scoopshot @NancyPadberg

SOURCE Scoopshot

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