Scoop.it Raises $2.6 Million; Appoints New Executive -- VP Of Monetization From Hightail

SAN FRANCISCO, July 30, 2013 /PRNewswire/ -- Scoop.it, a leading social curation publishing hub, today announced it has raised $2.6 million. Visited by more than 75 million people worldwide in just 18 months since its launch in 2011, Scoop.it's success has led to the appointment of a new executive, Andrew Federici, as vice president of monetization to increase Scoop.it's growing base of paid customers.

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Scoop.it pivoted two and a half years ago from an application mobile technology called Goojet, which received the initial funding of a seed and partial Series A round. Altogether, Goojet and Scoop.it have raised $13.6 million including the recent addition of $2.6 million from Partech International, Elaia Partners, IXO Private Equity and Orkos Capital.

"Since launch 18 months ago, we have seen our user traction grow on our platform and freemium services," said Scoop.it co-founder and CEO, Guillaume Decugis. "We felt it was time to accelerate the delivery of value-added premium features to our paid users, and we hired Andrew Federici because of his expertise in product monetization and his impressive media background."

Most recently, Federici was in charge of engagement and website monetization for cloud collaboration company Hightail (formerly YouSendIt). Prior to his role at Hightail, he was head of online and mobile marketing for Affinion, a global direct marketing company specializing in online subscription services.

Passionate about social media and content curation, Federici has held a number of senior marketing and product roles at major media entities including AOL, IAC and MTV Networks, innovating new products and revenue streams.

"Scoop.it has enormous potential for growth," said Andrew Federici, Scoop.it vice president of monetization.  "Businesses and professionals are constantly looking for ways to increase their online visibility, drive leads and save time in the process. Scoop.it's triple threat social media, curation and content marketing platform is an essential tool for anyone looking to build awareness and traffic online. I look forward to helping the team drive revenue," he continued.

About Scoop.it
Scoop.it is a better way to organize and share ideas that matter on the Web. Combining a big-data semantic technology that crawls and qualifies more than 10 million web pages every day with a robust publishing hub, Scoop.it lets users discover, curate and share relevant content on their topics of expertise. This not only helps them build their online presence through topic pages from which they feed their social networks but it also makes the Web a smarter, more organized place for everyone. In just 18 months since its launch, Scoop.it has been visited by more than 75 million people worldwide. With a growing user base of professionals and businesses, Scoop.it also offers premium features that help build brand value and thought-leadership through customizable topics.

Scoop.it is headquartered in San Francisco with an office in Toulouse, France. The startup has 16 employees comprised of seasoned engineers and social media professionals. Founded by Guillaume Decugis and Marc Rougier, whose previous companies were successfully acquired by Microsoft and IBM, respectively, Scoop.it raised its seed and its A round from Partech Ventures, Elaia Partners, IXO Private Equity and Orkos Capital.

For More Information, Contact:
Marie Domingo
[email protected]

SOURCE Scoop.it

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