Scion To Throw Ultimate Underground Party In Cincinnati

CINCINNATI, Sept. 10, 2012 /PRNewswire/ -- Scion, the youth brand for Toyota, will be holding its 8^th annual Scion Exposed event in a half-mile, underground tunnel in downtown Cincinnati on Saturday, September 15.  With activities ranging from a car show to live music to skate parks, this free party is bound to have something for people of all ages.

The below-ground party is located at 220 Central Avenue, between Third and W. Pete Rose Way, under the Second Street overpass.  There will be significant signage marking the entrance and Parking Lot A.

The Cincinnati-based sales region for Toyota has been conducting Scion Exposed events in the Midwest since 2004.  The purpose of these day-long parties is to bring together Scion owners, their family and friends to fun-filled venues where they can display their vehicles and be immersed in Scion's unique car culture.

"Hosting a literal underground party is a first for Scion," said Regional Scion Manager Jamie Fox-Pettit. "The tunnel will provide our event with a true urban ambiance, in an environment large enough for thousands of guests to enjoy a variety of activities.  We think this Scion Exposed event will be the best one yet."

Music will play a large part in this day-long celebration. Scheduled musical acts include: RjD2, Chairlift, Walshy Fire, DJ Etrayn, DAAP Girls and Archer's Paradox. 

This year's event opens at noon for Scion owners only, with public admission beginning at 2 p.m. This year marks the first time that Scion has opened up a Scion Exposed event to the general public.  This free party runs until midnight.  

All attendees are encouraged to RSVP online at www.GoExposed.com.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind.  Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level.  The Scion brand features five ground-breaking models with a wide array of standard features. Among them include the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. Scion launched the all-new, premium micro-subcompact iQ in 2011.  This June, the company began selling the Scion FR-S rear-wheel-drive sports car.  The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

SOURCE Toyota Motor Sales, U.S.A.