Schweppes introduces new Dark Ginger Ale packed with a Refreshing, Bolder Taste

PLANO, Texas, Dec. 7, 2015 /PRNewswire/ -- Just in time for the holiday season, Schweppes is giving consumers more of the great ginger taste they love with the introduction of the new Schweppes Dark Ginger Ale. Tapping into increasing demand for stronger flavors, Schweppes Dark Ginger Ale offers a bolder, darker and richer flavor experience while maintaining the traditional, refreshing ginger ale taste that fans love.

"Ginger ale is a classic and favorite beverage during the holiday season, which makes it the perfect time to introduce the new Schweppes Dark Ginger Ale," said Scott Smith, Brand Manager, Schweppes. "Our goal is to give consumers more of what they already love by providing this refreshing option that taps into a growing flavor trend."

Schweppes Dark Ginger Ale is now available in 2-liter bottles at most major retailers in the Northeast United States, including New England (Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island) as well as in New Jersey, New York and select regions in Pennsylvania. Additional package offerings of Schweppes Dark Ginger Ale will be available in Spring 2016.  

Schweppes has been a key player in the carbonated beverage industry for more than 200 years.  The first soft drink can be traced as far back as the late 1700s, when Jacob Schweppe perfected his process for manufacturing the world's first carbonated beverage, mineral water.

To learn more about Schweppes Dark Ginger Ale and other Schweppes flavors, please visit http://www.drpeppersnapplegroup.com/brands/schweppes.

About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.

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Dr Pepper Snapple Group  
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SOURCE Dr Pepper Snapple Group