Schweitzer-Mauduit Announces New Global Brand

ALPHARETTA, Ga., Oct. 4 /PRNewswire-FirstCall/ -- Schweitzer-Mauduit International, Inc. (NYSE: SWM) today announced a new global brand as the latest step in a transformation to a unified global enterprise.

From here forward, Schweitzer-Mauduit will use the name SWM (pronounced as three letters: S – W – M) as the corporate moniker and brand along with a new logo to symbolize the SWM experience.

SWM's new tagline, "engineered for tomorrow" signifies the way SWM delivers the greatest value to our customers, by enabling them to succeed in their markets while constantly re-inventing our own future.

Frederic Villoutreix, Chairman of the Board and Chief Executive Officer, commented, "Together these new symbols stand for the core values SWM shares, values that unite our employees and give us strength across the markets we serve. They also remind us of what we, as a leading global company, aspire to be: One Global Company -- the first choice of our customers, our employees, and our shareholders as the premier supplier of engineered solutions.  SWM's employees share a commitment to build our leadership through the development of innovative solutions, customer satisfaction, operational excellence and global capabilities. Together we will do whatever it takes to support customer relationships, partner to deliver new solutions, invest in industry-leading engineering, deliver on total value rather than just price and lead the way in developing responsible industry practices."

Effective today, SWM will incorporate the new corporate brand, is relaunching its company Web site, www.swmintl.com, and undertaking other changes to company sales collateral and identification.  

About SWM

SWM is a diversified producer of premium specialty papers for the tobacco industry. It also manufactures specialty papers for other applications. SWM and its subsidiaries conduct business in over 90 countries and employ 2,900 people worldwide, with operations in the United States, France, Brazil, the Philippines, Indonesia, Canada, Poland and a joint venture in China. For further information, please visit the company's Web site at www.swmintl.com.

SOURCE Schweitzer-Mauduit International, Inc.

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