Schick Hydro Silk Isn't Beating Around the Bush, Introduces 2-in-1 Razor and Bikini Trimmer Designed to Put Women in Charge of Their V-Zone

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Feb 23, 2015, 12:06 ET

SHELTON, Conn., Feb. 23, 2015 /PRNewswire/ -- Schick announced today the launch of the Schick Hydro Silk® TrimStyle®, the only hydrating razor and waterproof bikini trimmer in one for women's below the belt maintenance. With 48 percent of women trimming or shaving their bikini area weekly¹, a foolproof all-in-one razor is essential. The new Schick Hydro Silk TrimStyle features the brand's most advanced shave technology on one end and a waterproof trimmer on the other, delivering a convenient and easy solution for hair removal for a woman's body. Equipped with the technology behind Schick Hydro Silk, this new razor provides the hydrating shave women know and love while also addressing the needs for the growing segment of women who want to trim the hedges.

"Women need a product that allows them to maintain their 'v-zone' on their terms," said Camilla Medeiros, Senior Brand Manager for Schick Hydro Silk at Energizer Personal Care. "Schick Hydro Silk has always given women our best shave for their skin and now we are combining it with a waterproof bikini trimmer, complete with four settings, letting the user shave and trim as much – or as little – as they want."

Schick Hydro Silk® TrimStyle®: Easily Shave, Trim, and Transform with the Flip of a Handle

Half of women make bikini maintenance a priority in their personal hygiene, but one-third have experienced a hair removal mishap¹. With more focus put on the bikini area, many women are looking for a device that simplifies the experience and allows them to maintain their personal v-zone style sans an embarrassing grooming-related issue.

"It's important to remember that you have hair 'down there' for a reason. When explaining that to my patients, I draw an analogy to their eyelashes – they're there to protect the delicate eye from irritants and allergens in the environment. The same holds true for your 'v-zone,'" said board-certified dermatologist and Schick partner, Dr. Whitney Bowe. "Furthermore, waxing can be painful. When it comes to bikini care, I recommend trimming with a safe and convenient trimmer like the Hydro Silk TrimStyle."

Schick Hydro Silk TrimStyle comes with a Sensitive Care® cartridge and features:

Hypoallergenic, Water-Activated Serum: Hypoallergenic moisturizing serum is dermatologist-tested and infused with shea butter to help replenish skin's natural moisture for up to two hours after shaving
Curve Sensing® Blades with Unique Skin Guards: Designed exclusively for the curves and contours of a woman's body, five Curve Sensing blades provide incredible closeness while unique Skin Guards on each blade help protect against irritation
Built-in Waterproof Bikini Trimmer: A wide trimmer, sharp blades and new comb design provide an easy solution to obtain a customized look and feel in and out of the shower
Adjustable Comb: Four settings provides an easy solution to obtain a customized trim length and desired look and feel

The 2-in-1 design of the TrimStyle allows women to easily obtain a personal look and feel without the need for multiple products. Schick Hydro Silk TrimStyle also features a new handle with a grip pattern designed for easy handling and an integrated stand to prevent blades from touching countertop surfaces. The pack includes a premium AAA lithium battery for long lasting performance, and its blades are compatible with Schick Hydro Silk and Schick Hydro Silk Sensitive Care refill cartridges. For an enhanced moisturizing experience, use your Schick Hydro Silk TrimStyle with Skintimate® Shave Gel.

Schick Hydro Silk TrimStyle will be available beginning February 2015 at mass, drug and grocery stores nationwide. For more information, visit www.Facebook.com/SchickHydroSilk.

ABOUT SCHICK HYDRO SILK®

The Schick Hydro Silk® brand delivers an experience that goes beyond an incredibly close shave to actually hydrate and care for your skin. The Schick Hydro Silk line includes Schick Hydro Silk Refillable Razor, Schick Hydro Silk Sensitive Care® Refillable Razor, Hydro Silk Disposables, and NEW Schick Hydro Silk TrimStyle®. For more information, visit www.Facebook.com/SchickHydroSilk and www.Twitter.com/SchickHydroSilk.

ABOUT ENERGIZER PERSONAL CARE

Schick Hydro Silk® TrimStyle® Razor is a product of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword® brands.

Media Contact
Brittany Herrmann
Edelman, for Schick Hydro Silk
(212) 704-8264
[email protected]

¹Edelman Berland conducted an online omnibus survey among adults 18-34 years of age from October 3 to October 6, 2014. The study surveyed 552 females and 500 males

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SOURCE Schick