Schick Hydro® And Schick Hydro Silk® Announce Newest Innovation In Razor Category, With Introduction Of Schick Hydro Disposables For Men And Women

SHELTON, Conn., Jan. 22, 2013 /PRNewswire/ -- Schick® announced it will expand the Schick Hydro® franchise of razors today, with the launch of new Schick Hydro® 5 Disposables and Schick Hydro Silk® Disposables. Backed by the breakthrough technological innovations of the Schick Hydro® brand, the two newest additions to the Schick Hydro® family also hydrate the skin throughout each shave.

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Introduced in 2010, the Schick Hydro® razor revolutionized the men's shaving category, offering first-of-its-kind technology designed to deliver smooth, refreshing shaves.  Available in three- and five-blade options, Schick Hydro® utilizes technology including Skin Guards, a Flip Trimmer on the five-blade razor, an ergonomic handle and a Hydrating Gel Reservoir to provide a blast of hydration throughout each shave. In 2012 the Schick Hydro Power Select™, the only custom powered wet shave razor, became available on the market offering a major advancement in men's grooming with high-tech comfort control for each day's shave.  The brand expanded with the launch of Schick Hydro Silk® for women, a razor built upon the advanced technology of the Schick Hydro® brand designed to provide an experience that goes beyond a close shave to incorporate skin care benefits. Thanks to proprietary Water Activated Moisturizing Serum, the Schick Hydro Silk® razor hydrates skin to help replenish moisture shaving can take away.

With the introduction of the Disposables line, Schick Hydro® and Schick Hydro Silk® continue to innovate in the category, providing men and women with more choices in the razor aisle.  These disposable razors hydrate skin throughout each shave and help protect skin from irritation. Schick Hydro® 5 Disposables and Schick Hydro Silk® Disposables come with a money-back guarantee and provide a shave that feels like a brand new disposable each time. 

"With the original Schick Hydro® and Schick Hydro Silk®, we created razors designed to give our best shave for your skin," said Joanna DiDomenico, Brand Manager for Schick Hydro® Disposables. "Our philosophy in developing the Schick Hydro® 5 and Schick Hydro Silk® Disposable razors was that consumers using a disposable deserve the same great technology and skin care benefits as those using a refillable razor."

Schick Hydro® 5 Disposables razors feature advanced technology designed to combat irritation and hydrate the skin throughout each shave with the following innovations:

1. Water-Activated Gel Reservoir hydrates skin throughout each shave, helping to reduce friction and irritation
2. Five blades with Skin Guards smooth skin while doubling the points of contact between the blades and the skin, for less irritation
3. Flip Trimmer flips back allowing all five blades to help trim tight spaces
4. Ergonomically-designed rubber grip handle for optimal control and performance

Schick Hydro Silk® Disposables bring the technology of the Schick Hydro Silk® razor into a disposable format, offering the following shave benefits:

1. Water-Activated Moisturizing Serum hydrates throughout each shave and for up to 2 hours  to help replenish skin's natural moisture
2. Five Curve-Sensing Blades deliver an incredibly close shave and glides over a woman's curves
3. Unique Skin Guards smooth the skin while shaving helping to protect from irritation  
4. Compact oval cartridge shape fits easily into hard to reach areas and allows for easy maneuvering over a woman's contours and curves
5. Ergonomic and soft disposable handle designed and optimized to provide an incredibly comfortable shave

Years in the making and backed by the technological innovations marked by the entire Schick Hydro® line of razors, Schick Hydro® 5 Disposables and Schick Hydro Silk® Disposables will be available beginning February 2013 in food, mass and drug store outlets nationwide. The razors will be priced competitively and will come with a full money back guarantee.

For more information, visit Facebook.com/HydroExperience or Facebook.com/SchickHydroSilk.

About Schick Hydro® Razors
Schick Hydro is a revolutionary razor and a complete product redesign – from blade, to lubricating system, to handle. Schick Hydro® razors are the most thoroughly tested in the brand's 88-year history. These razors are available in 3- and 5-blade models and deliver innovations in shaving technology not found among other razors currently on the market. For more information visit www.schickhydro.com or www.facebook.com/HydroExperience.

About Schick Hydro Silk® Razors
Schick Hydro Silk® is a line of female razors and blades designed to deliver an experience far beyond just an incredibly close shave. Available in a 5-blade model and now a new disposable handle.For more information on shaving and the Schick Hydro Silk® razor, visit: facebook.com/schickhydrosilk and twitter.com/schickhydrosilk. © 2013 Energizer.

About Energizer Personal Care
Schick Hydro® and Hydro Silk® are products of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women.  Energizer Personal Care markets products in over 100 countries worldwide under the Schick® and Wilkinson Sword® brands.

Schick, Schick Hydro Silk and other marks are trademarks of Energizer.

SOURCE Energizer Personal Care

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