Schick Embraces The Beard, Introduces 4-In-1 Facial Hair Styling Tool Designed To Make Grooming More Personalized And Simpler Than Ever

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Mar 04, 2014, 08:18 ET

SHELTON, Conn., March 4, 2014 /PRNewswire/ -- Schick announced today the launch of the Schick Hydro® 5 Groomer, the first ever 4-in-1 high performance facial hair styling tool designed to simplify, enhance and personalize grooming routines for men. It shaves, trims, edges and hydrates throughout each shave. Backed by the technology behind Schick's best shave for your skin, this new tool provides the effortless shave experience expected from the brand and addresses personalized grooming and skincare needs for the growing segment of men who enjoy experimenting with different facial hair styles, but don't want to fuss with multiple attachments.

Schick Hydro(R) 5 Groomer. (PRNewsFoto/Schick Hydro) (PRNewsFoto/SCHICK HYDRO)

"We know that not all skin is the same and that men take pride in finding products that address their specific grooming needs and deliver maximum comfort," said Matt Rader, Director of Marketing for Men's Razors & Blades at Energizer Personal Care. "There is an art to being a guy, and no one grooming routine is the same, especially now. Men don't have to shave every morning before going to work anymore. You'd think that might scare a razor brand, but we think, just because you want to sport a little facial hair, you shouldn't be deprived of a great shave."

Schick Hydro 5 Groomer: An All-in-One Simple Tool for Any Grooming Style
With the rising popularity of facial hair as a modern accessory, many men look for specialized tools to maintain their personal style. The new Schick Hydro 5 Groomer is the first 4-in-1 tool of its kind and features the innovations of the Schick Hydro 5 razor on one end which hydrates throughout each shave and an adjustable built-in trimmer on the other, delivering a simplified shave routine that doesn't involve attachments that could get lost or broken.

Boasting advanced Schick Hydro technology, the groomer:

Shaves using Ultra Glide® blades and patented skin guards that help reduce friction while smoothing the surface of the skin and doubling the points of contact with the blades, for less irritation;
Trims with an adjustable power trimmer featuring a wide comb and sharp blade for customized style and improved cutting efficiency;
Hydrates with a Gel Reservoir that lasts up to twice as long as ordinary lubricating strips, continues to add lubrication to the skin with every stroke and hydrates throughout each shave;
Edges with a flip trimmer that exposes all five blades, allowing men to trim tight and hard to reach spaces with ease.

The all-in-one design of the Groomer makes it simple and convenient for men to maintain their looks, allowing for optimal trimming performance without multiple attachments. The Schick Hydro 5 Groomer has a sleek handle that requires only one AAA Lithium battery, and its blades are compatible with Schick Hydro 5 and Schick Hydro 5 Sensitive refill cartridges.

A History of Innovation in Men's Shaving
Schick has a long heritage of driving innovation in the shaving category with groundbreaking products that go beyond shaving to actually care for the skin. In 2010, Schick Hydro revolutionized men's shaving with first-of-its-kind technology designed to deliver hydration throughout each shave. In 2012, the brand continued to shape the shave aisle with the launch of Schick Hydro Power Select®, the first custom power wet shave razor, built upon advanced technology and providing the signature Schick Hydro hydration and skin benefits that men demand. In 2013, Schick Hydro 5 Disposables became available for those who prefer a disposable the same great shave that Schick refillable razors provide.

The Schick Hydro 5 Groomer will be available beginning February 2014 in food, mass and drug store outlets nationwide. For more information, visit Facebook.com/SchickHydro.

About Schick Hydro® Razors
Schick Hydro is a revolutionary razor and a complete product redesign – from blade, to lubricating system, to handle. Schick Hydro® razors are the most thoroughly tested in the brand's 88-year history. These razors are available in 3- and 5-blade models and deliver innovations in shaving technology not found among other razors currently on the market. For more information visit www.facebook.com/SchickHydro.

About Energizer Personal Care
Schick Hydro 5 Groomer is a product of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword® brands.

Media Contact

Eddie Moye

Edelman, for Schick

(212) 704-4472

[email protected]

Photo - http://photos.prnewswire.com/prnh/20140304/NY75594

SOURCE Schick Hydro