SCC Chicago Inks Joint Venture Deal With Captivate Mobile Engagement Solutions

CHICAGO, Oct. 22, 2014 /PRNewswire/ -- Schafer Condon Carter (SCC), headquartered in Chicago, has entered into an agreement to launch Captivate Mobile Engagement Solutions. The joint venture brings Captivate Mobile's native app technology and development capabilities together with SCC's digital development and creative content resources as an integrated strategic entity. SCC will hold a significant stake in the venture. Captivate Mobile will operate out of SCC's landmark building in Chicago.

Captivate will be headed up by mobile technology veterans John Anthony and Stephanie Dressel, who will serve as Chief Executive Officer and Chief Product Officer, respectively.  Mr. Anthony was previously CEO of pioneering mobile technology firm 4DK, Inc. Ms. Dressel, who is also a former top executive at 4DK in the role of Chief Product Officer, is well-regarded as a UI/UX expert in the mobile space.

"We are thrilled to be teaming up with such a talented and visionary team in the mobile engagement space," said Tim Condon, CEO of SCC. "Strong, sustained growth in smart phone and tablet penetration continues to take share of screen from both TV and desktop computers. With internet access via smartphones up 72% versus just a year ago, and 60% of all social media engagement happening on mobile devices, mobile has become a critical part of the marketing mix. Captivate Mobile is a powerful addition to our SCC|Digital offering."

According to Captivate Mobile CEO, John Anthony, "our research indicates that only a small percentage of marketers have a mobile strategy in place, and if they do, many are not confident that it is the right strategy.  Captivate has the expertise and depth of resources to rationalize strategy and deliver seamless mobile solutions that integrate with our clients' brand and business goals and other digital platforms, including e-commerce. Strategic solutions may manifest as native mobile apps or optimized online mobile experiences--whatever makes sense for the brand or business need or opportunity.  In tandem with SCC, we bring a full set of capabilities to execute design, development, content and market activation for mobile strategies."

"As consumers continue to migrate towards larger screen smartphones such as the new iPhone 6 and Samsung Galaxy, or "phablets," delivering a captivating mobile experience will only grow in importance for marketers," said Captivate CPO Stephanie Dressel.  "Our proprietary approach to UI/UX (user interface/user experience) will leverage our team's extensive technical backgrounds and consumer need-state knowledge to develop elegant, sophisticated–yet simple–solutions that drive the valuable engagement marketers want. And our team of engineers and programmers have the chops to handle virtually any level of scale for back-end engineering and enterprise integration needs."

About Captivate Mobile Engagement Solutions
Captivate Mobile brings senior strategic counsel and crest-of-wave mobile technology, resources and personnel to the marketing mix. Whether launching new mobile products and services, developing new ways to deliver media-rich content to mobile devices or crafting new algorithms to streamline mobile data transmissions, Captivate Mobile's team of UI/UX designers, engineers and programmers are pioneers in the mobile space that are up for the task. Whatever the project, brand or client, our talented team and unconventional problem solving approach have helped us deliver effective, out-of-the-box solutions. We don't just live for mobile––it's what we were born to do. From the top down, our team brings decades of industry experience to every project we take on. For more information, visit captivatemx.com

About Schafer Condon Carter
Recognized as one of the top independent agencies in the United States, SCC has built its success by challenging the traditional advertising agency model and delivering a seamless, integrated brand stewardship approach across an infinite set of consumer touch points to its clients. A simple mission drives the agency's entrepreneurial spirit and results-driven culture: "Think Again." SCC's client roster includes: Allen Edmonds, Campbell Soup Co., Chicago Cubs, ConAgra Foods, Kerrygold, National Pork Board, Procter & Gamble and Solo Cup among others. The agency's wholly owned resources include SCC|Public Relations and SCC|Digital. For more information, visit schafercondoncarter.com 

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