Scanbuy Releases Mobile Barcode Trend Report

NEW YORK, Sept. 28 /PRNewswire/ -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, released the inaugural ScanLife Mobile Barcode Trend Report today. The report is the first in a series from Scanbuy that will provide a comprehensive look at how actual users are engaged in mobile barcode scanning today, with data collected globally from June 1st, 2010 to September 15th, 2010.

The first of its kind report shows rapid growth in mobile barcode scanning in recent months and reflects an accelerated adoption of smartphone technology. Information such as overall barcode scanning trends, mobile operating systems scanning share, representative demographics of users, and states and countries with the highest barcode scanning utilization rates, were collected in the report. Some of the key stats highlighted in the report include:

• Barcode scanning through the ScanLife Platform is up 700% from the start of 2010
• Starting in July, there are more scans in a single month than all of 2009 combined
• Users are scanning both 1D and 2D barcode formats equally showing that people are less concerned with code format, and more interested in getting information quickly
• People are scanning a wide variety of product UPC codes, not only from the consumer electronics category
• Users are diverse from all age groups which shows a broad range of interest

"Our system sees tens of thousands of scans every day so we really wanted to release a comprehensive look at the trends which are helping to drive user adoption and report on the state of the Industry," said Mike Wehrs, interim CEO of Scanbuy. "It is important for all of the players in the industry to know that consumers are extremely engaged in this technology, and these are all good signs pointing to long term growth potential.  We will continue to work with our partners and customers to innovate and maintain this growth and report responsibly to the industry we serve as a leader in the category."

The ScanLife Code Management Platform generates QR Code, Datamatrix, and EZcode. Data was gathered from the ScanLife Reporting Server which pulls anonymous data from both the ScanLife mobile application, and 3rd party 2D barcode applications on codes that are being published by ScanLife customers and 3rd party generators.  As utilized in the report, mobile barcode scanning encompasses any mobile activated barcode symbology including the traditional UPC or EAN barcode which is found on virtually every package, or the newer 2D or two-dimensional formats.

Click here to obtain a complete copy of the report.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

SOURCE Scanbuy, Inc.

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