Say it and Display it this Mother's Day with American Greetings

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Apr 20, 2010, 03:30 ET

CLEVELAND, April 20 /PRNewswire/ -- Mother's Day allows all of us the opportunity to show appreciation for the love and support mom has always offered in abundance. Picking out a greeting card that is sure to put a smile on mom's face just became even more fun, and allows for a personal touch too! The new product concepts team at American Greetings Corporation (NYSE: AM) has created an innovative way to show mom just how wonderful she is with the Say it Display it™ greeting book cards.

The new line commemorates mom and her special day in a beautiful and lasting keepsake. Each greeting book card features a dedication page along with multiple pages of quotes, sayings or wishes related to Mother's Day, as well as a place to write a personal message and a slot for a favorite photo of her children. An innovative design also allows for easy display. Mom can simply pop open the base, flip to her favorite page and proudly show off the book on her desk, kitchen counter or coffee table.

"Every mom loves receiving something they know their child took time to personalize, and with the greeting book cards adding your own personality to the gift is easier than ever," said Carol Miller, executive director of new product concepts at American Greetings. "When we were reviewing this idea we thought about how awesome it would be for her to pick up the card 10 years from now and get that 'greatest mom in the world' feeling all over again."

Consumers can find the new greeting book cards, perfect for any mom, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation