Say Hello to "HumanGood"

PLEASANTON, Calif., July 10, 2017 /PRNewswire/ -- Today, ABHOW and be.group are pleased to announce their official unification under the new name, HumanGood, which represents the largest nonprofit housing and service provider in California, and one of the 10 largest organizations of its kind in the nation.

"We are living in the midst of a revolution; America and the world are growing older," said HumanGood CEO John Cochrane. "With older Americans soon to outnumber their children, we're seeing vast opportunities to help older adults continue to live with meaning and purpose. As such, we are going to seize the chance to enable them to live a life in which they create their finest, most authentic selves—to become what they were meant to be and to accomplish what they were meant to do."

An unconventional move for a nonprofit organization, the decision to officially come together as an affiliate enterprise was made in the spring of 2016, when it was realized that each organization's rich history of serving older adults would be made even greater if combined. A year later, the name HumanGood was chosen because it represents honesty, authenticity, innovation and dependability. Its mission is to redefine the meaning of aging well for adults 55 and older, as everyone should have the opportunity to live life with enthusiasm, confidence and security, regardless of physical, social or economic circumstances.

In the year ahead, Cochrane and his team plan to accomplish this by focusing on three main pillars:

• Life plan communities reimagined – Reimagine and redesign the community living experience to be more transformative and profound, allowing the time residents spend in its communities to be among the best years of their lives.
• Meeting the demand for affordable housing – Build more affordable housing, raising the bar in terms of environmental and program design, innovative supportive services and ever-improving quality standards.
• New products to deliver purposeful living – Understand the people HumanGood serves and support them in their aspiration to live useful, engaged and stimulated lives.

The official launch of HumanGood also initiates new company branding that will be visible across all communities in the coming months, as well as a new website, which will now house each one of the community pages within the site.

For more information, visit www.humangood.org.

About HumanGood
Located in Pleasanton, California, HumanGood is one of the nation's largest nonprofit providers of senior housing and services, and the largest organization of its kind in California, whose goal is to redefine the meaning of aging well for adults 55 and older. HumanGood employs more than 3,500 team members who serve nearly 10,000 residents in 80 communities across California, Arizona, Nevada, Washington and Idaho. Services offered in HumanGood communities across the country include Affordable Housing, Assisted Living, CCRC, Memory Support and Skilled Nursing. Visit www.humangood.org or follow HumanGood's journey on social media via Facebook, Twitter and LinkedIn.

SOURCE HumanGood

Related Links

https://www.humangood.org