Say Goodbye to Heavy Lifting with New Cat's Pride® Fresh & Light® All Day Odor Control Litter, up to 40 Percent Lighter with Maximum Performance
New formula joins family of leading lightweight scoopable clay litters
CHICAGO, Aug. 27, 2013 /PRNewswire/ -- Cat's Pride®, manufactured by Oil-Dri Corporation of America, the world's leading manufacturers of cat litter, has announced the newest member of its lightweight litter family, Cat's Pride® Fresh & Light® All Day Odor Control. This new scented, multi-cat scoopable litter is up to 40 percent lighter and has three times longer-lasting odor control than other leading scoopable clay litters[1],[2] allowing for less frequent changes.
(Photo: http://photos.prnewswire.com/prnh/20130827/NY69422 )
"As the leading lightweight litter, Cat's Pride® Fresh & Light® is determined to continue meeting the needs of our consumers and help make their cat litter experience better," says Thierry Jean, Vice President and General Manager of the Consumer Products Group of Oil-Dri Corporation of America, which has proudly made Cat's Pride® for more than 60 years. "We are proud to offer a quality product that not only has superior performance, but is much lighter and easier for consumers to lift, carry and use."
Cat's Pride® Fresh & Light® All Day Odor Control joins Cat's Pride® family of lightweight litters, including Quick Action and Fragrance-Free Odor Control, both multi-cat litters that are up to 25 percent lighter than other scoopable clay litters. A 15-pound jug of these litters and a 12-pound jug of All Day Odor Control provide the same number of uses as 20-pounds of most other leading scoopable clay brands. [3]
Due to its total odor control and optimal clumping ability, Cat's Pride® Fresh & Light® works even when a day is missed, and is a low-dust formula to help prevent litter from tracking. Available nationwide, 12- and 15-pound jugs of Cat's Pride® Fresh & Light® retail for $8.50-$9.50. Visit the Cat's Pride® website to find the nearest retailer.
To learn more about Cat's Pride® Fresh & Light® or the other Cat's Pride® family of products, visit www.catspride.com, or on Facebook at www.facebook.com/CatsPride.
About Oil-Dri Corporation of America
Cat's Pride® is a brand of Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for the agricultural, horticultural, fluids purification, animal health, industrial and automotive industries, and is the world's largest manufacturers of cat litter.
Cat's Pride and Fresh & Light are registered trademarks of Oil-Dri Corporation of America.
[1] Compared to other leading scoopable clay brands, the number of uses may vary based on individual litter changing habits
[2] Based on laboratory testing vs. the leading national scoopable clay litter according to Symphony IRI data
[3] Compared to other leading scoopable clay brands, the number of uses may vary based on individual litter changing habits
SOURCE Oil-Dri Corporation of America
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