SaveDaily, Inc. Announces Addition of Carmen Effron Industry Veteran to Advisory Board

SEAL BEACH, Calif., May 14, 2012 /PRNewswire/ -- SaveDaily, Inc. (OTCBB: SAVY), the leading provider of low cost mutual fund investing platforms used by financial institutions,  announced today that Carmen Effron, founder and President of C F Effron Company LLC,  will serve on the SaveDaily, Inc. advisory board.

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C F Effron Company LLC provides strategy and management consulting to numerous banks and credit unions, insurers and reinsurers around the globe. For the past 13 years the firm's focus has been to provide thought leadership, strategy and tangible results to over 100 companies. Effron Company's accomplishments include end-to-end design and deployment of new products and processes that have garnered international recognition.

"Ms. Effron is well-respected in the financial industry and is a valuable addition to our advisory board," said Greg Vacca, President, SaveDaily. "Our advisory board plays an important role in helping to define and validate our strategies and industry offerings, and we're very fortunate that Carmen has agreed to join us."

The advisory board assists management with marketing and financial industry best practice strategies. Ms. Effron joins existing advisory board members and highly respected industry professionals Scott Waite, Chief Financial Officer and Senior Vice President of Patelco Credit Union, Donna McNeely, Senior Vice President, Investments and Insurance, Premier America Credit Union, Scott G. Stathis, Managing Director and COO of Kehrer-LIMRA, and Bart Creedon, Principal and National Director, HSA Products, ACS Mellon.

"SaveDaily's platform opens up investment opportunities to everyday savers that normally would only be available to wealthy investors," said Ms. Effron. "This is exactly the type of innovative technology that will change America's mass market investment landscape. I'm honored to be asked to serve on SaveDaily's advisory board, and look forward to contributing."

About SaveDaily

SaveDaily offers investments and record-keeping services to its intermediary partners, as well as directly to clients through a variety of white-labeled interfaces. SaveDaily owns its proprietary financial services platform which has been in production for about three years, helping financial intermediaries succeed in bringing suitable and affordable investment services to everyday savers and investors.  SaveDaily, through its financial services partners, has the capability of making virtually all mutual funds available to its clients. SaveDaily conducts its business through its wholly owned subsidiary, SaveDaily.com, Inc., which is headquartered in Seal Beach, California and is a Registered Investment Advisor with the Securities and Exchange Commission.  For more information, visit www.savedaily.com.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding pending litigation and the timing and outcome of those proceedings. Such forward-looking statements are based on expectations, estimates and projections about the markets in which the Company operates, management's beliefs, and certain assumptions made by management and involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements, including but not limited to (1) the outcome of any legal proceedings that have been or may be initiated by the Company or that may be initiated against the Company; (2) the ability of the Company to continue deploying on its low cost platform and to achieve widespread customer adoption of the Company's product and service offerings; and (3) the possibility that Company may be adversely affected by other economic, business, and/or competitive factors. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission, including those under the heading "Risk Factors" in Company's Current Report on Form 8-K filed with the SEC on August 30, 2011 and in the Company's Quarterly Report on Form 10-Q filed with the SEC on November 14, 2011.  Many of the factors that determine the outcome of the subject matter of this press release are beyond the Company's ability to control or predict. Except as required by law, the Company is under no duty to update any of the forward-looking statements after the date of this press release to conform to actual results.

Company Contact:
Greg Vacca
SaveDaily Inc.
562.795.7500 ext 1020
[email protected]

Media Contact:
Krush Creative Group
Katherine Hills
949.753.9069
949.697.9715 (mobile)
[email protected]

SOURCE SaveDaily, Inc.