Save.com Offers Consumers the Ability to Search for Coupon Codes by Category and Store

LIVONIA, Mich., Nov. 16, 2010 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today the launch of coupon code site, save.com, the latest addition to its RedPlum™ portfolio.  This new savings website features over 10,000 coupon codes.

"Save.com builds on our mission to deliver value to consumers, how, when and where they want,"  said John Lieblang, President, Valassis Digital Media  "It complements our cross industry business model by providing an abundance of reliable, up-to-date coupon codes for leading retailers and brands that shoppers want most, especially with the upcoming holiday season."

Save.com provides consumers with the ability to search for deals relevant to them by:

• Store, including major retailers like the Gap, Payless, Toys"R"Us, Borders and Sphere;
• Latest or most popular sales/clearance offers; and
• Category.

Featuring coupon codes in 65 diverse categories from apparel and accessories to sports, travel and food, this targeted search tool offers an easy way to save consumers both time and money.

Search methods, shopping behaviors and savings patterns were taken into consideration while developing save.com as a go-to site to meet the needs of today's savvy shopper.  Powered by RedPlum, this site caters to the online shopper and saver.  It builds on the company's online success with savings and lifestyle site, redplum.com, introduced in 2008.  Redplum.com will continue to be a destination for printable coupons, local deals and savings tips while save.com will be dedicated to coupon codes of all kinds.

"Redplum.com has established itself as a trusted site," said Brian Costello, General Manager and Vice President, RedPlum Network.  "We are building on that reputation as a reliable source of online deals and extending it to the coupon code industry through save.com."

The company works closely with the brands featured on save.com.  As marketers respond to consumers' desire to seek out deals from a variety of sources online and in print, Valassis offers its clients the ability to build a marketing plan incorporating a blended solution across its RedPlum portfolio.  Save.com, an expansion of the RedPlum Network, is another tool to reach today's net savvy shopper.

About Valassis

Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers.  Its RedPlum™ media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion.  Through its digital offerings, including redplum.com, consumers can find compelling national and local deals.  Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program.  Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.  For more information, visit http://www.valassis.com or http://www.redplum.com.  To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Valassis Cautionary Statements Regarding Forward-looking Statements

Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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