"Save Water by Colgate" Reminds Alexa Users that Every Drop Counts

Forty-two percent of adults in the United States do not turn off the faucet while brushing[1], and leaving the faucet on when brushing for two minutes can waste up to four gallons of potable drinking water[2]. To inspire change, Colgate® created a skill for Amazon Alexa aimed at water conservation called "Save Water by Colgate," now available to users with any Alexa-enabled device.

The utterance, "Alexa, enable Save Water" begins a dialogue where users can receive water conservation facts or tips, and even the whimsical option for Alexa to play the sound of running water to "replace" the sound of actual water going down the drain for two minutes, the dentist-recommended amount of time to properly brush teeth[3]. From conserving the Earth's most precious resource to maintaining good oral health, this skill is an interactive way to elicit positive behavioral changes at the local and national level.

"Colgate continues to commit resources to drive sustainability innovation as it relates to water conservation," said Lori Michelin, vice president of sustainability & environmental health and safety at Colgate-Palmolive. "Knowing that the next generation is more digitally connected than ever, we're exploring new and engaging channels to reach our consumers with a simple message that can make an incredible impact."

Within the Alexa app, users can also scroll through cards on their mobile device or computer, to see water tips or facts from their recent interactions with the "Save Water by Colgate" skill. For more information about the Save Water campaign, visit EveryDropCounts.Colgate.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

[1] Google Survey conducted by Red Fuse Communications, October 2017

[2] https://www.epa.gov/watersense/bathroom-faucets 

[3] http://www.ada.org/en/member-center/oral-health-topics/home-care

SOURCE Colgate-Palmolive