Save the Lives of Cats With ARM & HAMMER® and North Shore Animal League America Through the 'Tag a Cat, Save a Life' Initiative

PRINCETON, N.J., May 20 /PRNewswire/ -- To save the lives of cats, Church & Dwight, makers of ARM & HAMMER® cat litter products and North Shore Animal League America (NSALA), the world's largest no-kill animal rescue and adoption organization, are working together on a new pet tag initiative.  "Tag a Cat, Save a Life," will educate cat owners about the importance of tagging their cats, as millions of lost, unidentified cats end up in shelters each year.  Providing a visible identification tag with the cat's name and owner's phone number increases their chance of being found and returned safely.

Spreading the Word about the Importance of Cat Identification Tags

North Shore Animal League America estimates approximately 70 percent of all animals euthanized each year are cats who enter shelters without identifying tags.  Many of these shelters only hold cats for approximately five days, leaving limited time for owners to locate their lost pet.  It is critical for cat owners to understand that tagging indoor and outdoor cats is both safe and beneficial to the lives of their pets.

"Many people have misconceptions that having their cat wear a tag and collar can be harmful or uncomfortable for their cat.  That is not the case, there are collars that are specifically designed for the safety and comfort of cats," said Joanne Yohannan, senior vice president of operations, North Shore Animal League America.  "There are numerous cats that enter shelters daily and it is refreshing when one arrives with a tag so that the shelter can place the lost pet in the hands of its loving family."

Cat owner, Beth Ostrosky Stern, model, television host and author of "Oh My Dog," shares ARM & HAMMER® and North Shore Animal League America's passion for saving the lives of animals and providing them to loving families.  "Through my work with North Shore Animal League America, I have seen firsthand how many cats enter the shelters.  I'm a firm supporter of cat tagging.  I would be completely devastated if my cat, Apple, were lost without identification tags because I understand the chance of her returning home would be slim."

Tag a Cat, Save a Life

To support the collaboration with North Shore Animal League America, Church & Dwight has launched an integrated marketing campaign with the call-to-action, "Tag a Cat, Save a Life," created by Ferrara & Company, LLC that will appear on packages, magazines, online, and handouts delivered to new cat owners at the point of pet adoption.

Cat owners have the opportunity to obtain a free personalized ID tag via mail with the purchase of any two ARM & HAMMER® Cat Litters including, ARM & HAMMER® Super Scoop® Clumping Litter and ARM & HAMMER® Multi-Cat Extra Strength Clumping Litter.  For more information on this offer visit www.pettagoffer.com.

"We are always looking for new ways to help improve the lives of cats and are dedicated to helping lost cats return safely to their families," said David Cohen, vice president of household marketing, Church & Dwight, makers of ARM & HAMMER® Cat Litter.  "We are fortunate to be working with North Shore Animal League America and Beth Stern to share their deep expertise and spread the word on the importance of cat tagging."

Also visit www.armandhammerpets.com for tips on finding your lost pet, how to train your cat to safely wear a collar and much more.

About ARM & HAMMER®

For more than 155 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home.  The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER® brand name.

About North Shore Animal League America

North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world.  The Animal League reaches across the country to rescue, nurture and adopt nearly 20,000 pets into happy and loving homes every year.  Since its founding 1944, they have placed closed to 1 million puppies, kittens, cats and dogs into carefully screened homes.  One of the first animal rescue agencies on the ground in the aftermath of Hurricanes Katrina and Rita, the Animal League rescued more than 1200 pets from the region, with 1170 adopted and 22 reunited with their families.  The Animal League is home to the Alex Lewyt Veterinary Medical Center, which provides 24-hour care for the sheltered pets and annually takes care of more than 10,000 outpatient visits, administers over 27,000 vaccinations, and performs over 14,000 free spay/neuter procedures for every adopted animal.  The League also has a National Shelter Rescue team, and offers a wide variety of programs such as a mobile adoption program, puppy training, and adoption counseling.  For more information on North Shore Animal League America visit AnimalLeague.org.

(1) According to North Shore Animal League America

SOURCE ARM & HAMMER