Sara Lee Bread, Nature's Harvest and Bimbo Bread to Award a New School Playground

"Eat Well, Play Happy" contest offers $50,000 prize to revitalize recess

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Jul 29, 2014, 11:33 ET

HORSHAM, Pa., July 29, 2014 /PRNewswire/ -- For students about to start school, catching up with friends at recess after a long summer apart has become a time-honored tradition. But for many schools in the United States, lack of funding has resulted in little recreational equipment for students to utilize when breaking from class. To revitalize recess, Sara Lee Bread, Nature's Harvest and Bimbo Bread today launched their "Eat Well, Play Happy" contest, which will award one lucky winner a new playground for his or her school valued at $50,000.

"Recess and time outdoors are great sources of exercise and wellness, and critical in keeping kids happy and healthy," said Marlene Sidhu, Brand Manager for Sara Lee Bread. "We focus daily on the importance of eating healthy and great nutrition, but we also wanted to invest in the effort to encourage kids follow their natural instinct to get outside and get moving!"

To enter the contest, entrants 18 years and older will be asked to write a 200 word or less essay in English or Spanish on why their school needs a new playground. In addition to winning a playground for their school, the winning entrant will also win a backyard playground valued at $3,000. Contestants can also enter for a chance to win other great prizes, including a bike with helmet, golf sets, skateboards and more. The seven-week contest ends Friday, September 19, 2014.

For more information about the contest, visit http://www.eatwellplayhappy.com.

About Bimbo Bakeries USA
Bimbo Bakeries USA operates 35 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Marinela®, Mrs Baird's®, Oroweat®, Stroehmann®, Thomas'® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B. de C.V., one of the world's largest baking companies with over 108,000 associates and operations in 17 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo Bakeries USA's full line of products can be found at www.bimbobakeriesusa.com.