SAP® Sybase® Adaptive Server® Enterprise Gains Momentum With Rapid Customer Adoption

BARCELONA, Spain, Oct. 30, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced significant momentum for SAP® Business Suite software on SAP® Sybase® Adaptive Server® Enterprise (SAP Sybase ASE). In less than 18 months since the offering's release in April 2012, more than 1,000 customers have chosen to run SAP Business Suite on SAP Sybase ASE and there are more than 2,000 customer installations. Both new and existing SAP customers can run a high-performance relational database management system (RDBMS) optimized for SAP Business Suite that helps improve operational efficiency and significantly reduce overall costs. The announcement was made at the SAP Database and Technology Partner Summit in Barcelona.

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"Enterprises have realized that spending large amounts of manpower, time and money to maintain their database systems for SAP Business Suite is an expense they no longer have to accept," said Dan Lahl, vice president, Product Marketing, SAP. "SAP Sybase ASE offers an intelligent database solution that delivers outstanding performance, simplified administration and management and rock-solid reliability for SAP Business Suite. The integrated SAP solution provides businesses the resiliency to help them meet customer needs faster and at considerably less cost than other systems."

Customers are increasingly turning to SAP for data management with SAP Business Suite in order to achieve critical business goals today while advancing business capabilities well into the future. For customers planning to move to the SAP HANA® platform, SAP Sybase ASE provides an on-ramp to future implementations of SAP HANA, as well as customer investment protection. SAP HANA and SAP Sybase ASE are at the core of the company's data management vision, the SAP® Real-Time Data Platform, to help customers move to real-time applications and critical, in-the-moment decision-making.

Customers are achieving real results from their migrations to SAP Sybase ASE:

• "As part of our technology transformation initiative we migrated our SAP applications to SAP Sybase ASE. This project virtualized 10 SAP applications. Significant cost savings were achieved on SAP Sybase ASE annual maintenance costs and, using compression technology in SAP Sybase ASE, our storage requirements were reduced by 30 percent for additional savings. SAP provided expertise and training to ensure the migration went smoothly and as a satisfied long-time SAP customer we believe SAP's strategic road map for its data management products will meet our needs well into the future." - Trushar Desai, director, SAP technology, Day and Zimmerman
• "We completed a two-phase migration to SAP Sybase ASE on our SAP ERP application, first with an application update then a database migration (+ Unicode conversion), and our downtime was limited to 48 hours for each phase. Performance has been excellent and licensing and maintenance costs are more economical. A single vendor for application and database offers us an optimized solution to best meet our requirements." - Roberto Rocca, information technology chief, Novacart
• "In the two months following the migration of our SAP ERP system to SAP Sybase ASE, we achieved performance surpassing that on our previous database, which took six years of tuning to achieve. We were able to compress data by 60 percent and our TCO was reduced further with simplified administration that removed staff overtime requirements. SAP Sybase ASE is providing the technology to help fuel our company growth." - Yogesh Dhandharia, business manager, Rashi Peripherals Private Limited
• "As a result of migrating our SAP ERP system from another database to SAP Sybase ASE we have improved performance by at least 100 percent, significantly simplified system administration and expect to reduce our TCO by half. SAP Services helped ensure our effort was a success by streamlining our migration process, optimizing the system and providing post-go-live support and on-site training for a worry-free hand-off." - Sunil D'souza, CIO, Redington Gulf

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Jeff Neal, +1 (925) 336-6203, [email protected], PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]

SOURCE SAP AG

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