SAP HANA® Platform Momentum Continues With Mission-Critical Enterprise Applications and Developer Adoption

MADRID, Nov. 14, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the SAP HANA® platform support pack 5 (SPS5) with additional capabilities for diverse mission-critical applications. SAP HANA will collapse the architectural layers between application and data processing and converge database and application services in a single in-memory-based architecture. SAP HANA SPS5 will support large-scale data center deployments with high availability, disaster recovery and security. The announcement was made at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 13-16.

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"We made a bold commitment earlier this year to deliver mission-critical applications on the SAP HANA platform and we have reached that goal with our own CRM solution powered by SAP HANA," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation. "SAP HANA, with its completely in-memory, massively parallel design since inception, has brought breakthrough performance for OLTP, OLAP and unstructured data apps in one platform. Following up on delivery of SAP Business One on SAP HANA in the third quarter, we have now demonstrated the mission-critical OLTP capabilities of SAP HANA by delivering SAP CRM on SAP HANA. I am also proud that we have delivered application services in SAP HANA, thereby collapsing the divide between application services and database and optimizing across layers, a true example of timeless software."

SAP HANA SPS5 to Collapse Layers to Enable Real-Time Enterprise
New features in SAP HANA will help further eliminate the inherent latency and complexity that exist in today's application architecture. Converging data and application processing all within one in-memory platform architecture will help companies gain insight in real time. Key features in SAP HANA will include:

• Natural language-based text analytics: By expanding advanced text search with natural language processing, organizations will be able to process text and social sentiment data within SAP HANA to filter files, identify entities and analyze sentiment across 31 languages.
• Expanding predictive analytics for SAP HANA: SAP HANA will continue to expand on embedded predictive algorithms to enable enterprises to perform segmentation and clustering analyses to identify and retain profitable customers, improve upsell opportunities and detect fraud. New predictive analysis library functions for SAP HANA SPS5 will include classification, clustering, outlier detection and data preparation algorithms. In addition, SAP HANA will also support predictive model markup language (PMML) for the integration and sharing of predictive models.
• Expanding application services for SAP HANA: New extended application services in SAP HANA will deliver native application server capabilities as a service to help developers quickly develop modern applications directly within the SAP HANA platform using HTLM5, Javascript, SQLScript, XML/A, JSON and ODATA. Additionally, these services can be exposed for consumption by device-based applications or by other application servers. The additional native predictive functions within the in-memory SAP HANA database engine will allow developers, partners and customers to continue developing powerful and fast predictive applications on the platform.
  • Enhanced business rules management: Business rules management in SAP HANA will be a core component of the extended application services built into SAP HANA. This will empower developers to easily add business rules to their applications without embedding these directly within software codes. These rules are designed to be easily maintained by end users without writing code and through a simple intuitive interface. It will have the ability to simulate, mine for trends and patterns and modify physical data based on actions.
  • Application functional library framework: Developers can easily access embedded algorithms and business functions through extended application service capabilities via SQLScript or JavaScript. This new level of support will make it easier for developers to build applications that embed advanced analytics.

SAP HANA Platform for Large-Scale Data Center Deployment
With SAP HANA SPS5, SAP plans to expand support for SAP HANA deployments in enterprise data centers for 24/7 operation. To illustrate the readiness of SAP HANA for large scale out deployment, SAP has published a white paper, "SAP HANA Petabyte Performance," which details the performance of SAP HANA conducting queries against 1 petabyte of enterprise data containing 10 years of transactional history holding 1.2 trillion records.

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SAPPHIRE® NOW + SAP® TechEd Madrid
In 2012, SAP again brings together its largest ecosystem education event series with its premier customer conference for a co-located event being held in Madrid, Spain, from November 13-16. With SAPPHIRE® NOW, SAP offers its customers, partners, and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe, and can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. SAP® TechEd brings IT managers, software developers, administrators, and business process experts together to learn in an interactive environment directly from the experts responsible for cutting-edge SAP technology. The co-located event provides access to the entire SAP ecosystem and enables attendees to learn how SAP can help their organizations run like never before. Follow on Twitter at @SAPPHIRENOW and @SAPTechEd, and join the conversation at #SAPPHIRENOW and #SAPTechEd.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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