SAP Offers Fast Track to Innovation Via a Flexible Path to the Cloud

WALLDORF, Germany, July 24, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) is taking the next step to make the recently announced unified cloud portfolio vision a reality for customers, putting them in the driver's seat for their cloud journey. SAP now offers customers and partners a simple, flexible model for extending current on-premise solutions to cloud applications, including offerings from SAP companies Ariba and SuccessFactors.

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Based on their existing investments in SAP® software, customers can decide to reallocate elements of their installed on-premise solutions to the respective cloud solutions from SAP, replacing the affected on-premise license and maintenance with a cloud subscription. The transaction assumes an expanded investment with cloud solutions from SAP, given the substantial added value from this new hybrid scenario.

Consume Cloud Innovations at Own Pace
SAP removes barriers and enables customers to drive speed-to-value and unlock opportunities to lower total cost of ownership, taking care that existing investments are protected and exploring new options with innovative cloud solutions from SAP at their own pace. The hybrid solution can be fully integrated offering seamless delivery and support as well as full control over the application landscape, including on-premise and cloud applications. With this integrated approach, customers gain the flexibility, choice and efficiencies needed to innovate for growth across their entire business in the cloud.

Unlock Business Value With Flexibility and Ease
SAP® Rapid Deployment solutions for the SAP® Cloud portfolio support the new cloud extension opportunity. Hybrid deployment scenarios can be quickly implemented based on packaged content and implementation services in the areas of human resources, procurement, and business collaboration, among others. The cloud extension model helps companies of any size create entirely new experiences for their customers, empower employees at scale, optimize the use of resources and unlock value for their business.

Proven support offerings from SAP, including SAP® MaxAttention™ and SAP® ActiveEmbedded services, are available to support customers in transitioning without disruption, allowing them to build and run SAP solutions like a factory.

"Enterprises can face significant hurdles deploying and integrating cloud solutions into very complex IT ecosystems, so they are looking for pricing and adoption models that offer the flexibility to drive an extension to the cloud at their own pace," said Elaina Stergiades, research manager, IDC. "Adoption models like this from SAP can help customers streamline their investments in on-premise and cloud solutions, making it easier and more cost-effective to take advantage of these new technologies."

SAP believes that every customer has a different approach to adopt the cloud innovations based on unique business requirements. The new cloud extension model is an optional model that flexibly supports many different entry points for a cloud strategy.

"SAP is delighted to offer this tremendous opportunity to customers, allowing them to redirect existing investments to new innovation areas in the cloud," said Robert Enslin, president of Global Customer Operations and member of the  SAP Global Managing Board of SAP AG. "The unified SAP Cloud portfolio significantly expands our customers' ability to grow their businesses by offering real-time, secure access to the cloud — all while lowering the cost of entry and through a great user interface. With this new cloud extension option, SAP helps each customer create a unique experience specific to their business requirements."

This offer is not expected to have any material impact on the company's full year 2013 outlook for revenue or operating income.

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Martin Gwisdalla, +49 (6227) 7-67275, [email protected], CET
Dorit Shackleton, +1 (604) 889-7841, [email protected], PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]

SOURCE SAP AG

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