SAP Helps Companies Unlock More Value From "Big Data" With New Analytics Editions

WALLDORF, Germany, Sept. 26, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced new analytics software that bundles SAP® BusinessObjects™ business intelligence (BI) solutions and the SAP® Sybase® IQ server, a high-performance data foundation designed specifically for analytics. The solutions help organizations of all sizes gain better insight into "big data" with advanced data visualization, self-service data discovery, mobile BI and predictive capabilities.

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Rogers Communications, one of Canada's largest communications companies, services millions of customers every day with wireless voice and data communications, cable services and media assets. The company needed an enterprise solution that would enable self-service access to data and reports, uphold security policies and scale with changing reporting needs as data volumes grow. Rogers selected SAP BusinessObjects BI solutions and SAP Sybase IQ to accomplish this. Today, 600 users are provided with increased data access, autonomy and visibility. Permission to access data is controlled based on the user's role with optimized query times using adaptive enriched embedded data structures. Users can now build their own reports and pinpoint the exact information they want to see. The result is a reduction in time spent on building reports, allowing decision-makers to focus on data analysis that supports operational and service decisions. Rogers and SAP are further working together to develop and manage the deployment of newly packaged enterprise mobile applications, which leverage the SAP mobile platform.

SAP currently offers the following analytics editions:

• SAP® BusinessObjects™ Business Intelligence suite, analytics edition
• SAP® BusinessObjects™ Business Intelligence platform, analytics edition
• SAP® BusinessObjects™ BI, Edge analytics edition
• SAP® Crystal Server, analytics edition

"With the new analytics editions of SAP BusinessObjects BI and SAP Crystal solutions, customers can start driving their own decision revolutions more cost-effectively than ever before," said John Schweitzer, senior vice president and general manager, Analytics, SAP. "As technologies such as BI, data warehousing and data integration continue to come together, organizations large and small are looking for end-to-end solutions that can turn 'big data' into 'intelligent data' and quickly answer any business question. The analytics editions take this even further by offering the expert content they need to accelerate return on investment."

Analytics editions are highly scalable so they can evolve with organizations as their data and analytics needs grow. This can be important for small and midsize (SME) companies that traditionally face many challenges when entering the field of data analysis. Analytics editions of SAP BusinessObjects BI solutions and SAP® Crystal solutions package data warehousing and data integration products with best-practice content and use cases tailored for key industries and lines of business. Whether on desktops or mobile devices, the easy-to-use tools let people quickly discover, access, manipulate and analyze transactional data in enterprise systems, machine- or device-generated data and Web data. They can even help analyze data from social networks such as Twitter to understand public sentiment about their products and services.

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Jason Grosse, +1 (416) 218-6538, [email protected], EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]
Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, [email protected], CDT

SOURCE SAP AG

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