SAP HANA™ Opens Up to Wider Industry and Partner Adoption

BOSTON, Dec. 13, 2011 /PRNewswire/ -- Since introducing SAP HANA™, the game-changing in-memory platform, on December 1, 2010, customer and partner demand for this breakthrough technology from SAP AG (NYSE: SAP) has surged. Today, Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation, announced that leading independent software vendors are adopting the open SAP HANA platform for their existing products and building completely new applications. The company also unveiled that SAP HANA is at the core of its platform roadmap, powering both renewed applications without disruption as well as unprecedented new applications. The announcement was made at the SAP Influencer Summit 2011, being held in Boston from December 13-14.

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

SAP also showcased the latest customers to experience the power of SAP HANA across industries, giving them instant access to massive amounts of information and the ability to make real-time decisions, in the process achieving breakthrough performance improvement by factors of thousands, even ten of thousands, compared to existing systems in their landscapes.

Attracting a Growing Ecosystem to Power Their Solutions With the Open SAP HANA Platform

"SAP HANA is bringing unbelievable performance improvements to leading customers around the world and becoming a foundation of the SAP platform for both renewed and new products," said Dr. Hasso Plattner, chairman of the SAP Supervisory Board. "And now ISVs and leading enterprise software companies are adopting the open SAP HANA platform to power their solutions and bring many innovations to their customers."

UFIDA to Power Real-Time Enterprise Applications With SAP HANA

In addition to the upcoming SAP® Business One application, powered by SAP HANA, SAP plans to work with UFIDA to bring next generation real-time applications to market.

"UFIDA, as Asia Pacific's largest local management software vendor believes that business analytics is an important aspect of real-time enterprise applications," said Li You, executive president, UFIDA. "We pay close attention to SAP HANA technology development, and have an interest in further cooperation with SAP."

TIBCO to Power Real-Time Collaboration And Analytics

TIBCO and SAP bring unique and powerful credentials to real-time business processing in the enterprise. Recently, SAP has been working with TIBCO on real-time collaboration and analytics solutions, tibbr and TIBCOSpotfire on the open SAP HANA platform. The two companies are leveraging the speed of SAP HANA to reduce the latency to process, collaborate and act on the information as it happens, and access even more data in shorter periods of time.

Tableau Software to Power Real-Time Visualization

In addition to tools from the SAP® BusinessObjects™ portfolio, SAP is working with Tableau Software to bring real-time visualization to business information. SAP HANA powers exploratory and investigative analysis with no pre-built queries and materialized views at accelerated speed for businesses to have a conversation with their data.

"SAP HANA provides amazing analytic speed for an organization's most critical data", said Chris Stolte, chief development officer and co-founder, Tableau Software. "Tableau's new connection to SAP NetWeaver Business Warehouse, powered by SAP HANA, and our partnership with SAP will make available flexible, rapid-fire visual analytics on top of the high performance in-memory capabilities of SAP HANA. Customers will gain unprecedented analytic value. The Tableau connector to SAP HANA was built very quickly, demonstrating the openness of the SAP solutions."

SAP® BusinessObjects™ BI OnDemand Solution, Powered by SAP HANA, Brings Real-Time Analytics to On-Demand Software Applications such as Salesforce.com

Simba provides connectivity between Salesforce.com and the SAP® BusinessObjects™ BI OnDemand solution, powered by SAP HANA. With data in SAP HANA from Salesforce.com, SAP BusinessObjects BI OnDemand can run interactive analysis on any question a business user may have with no tuning, delivering unmatched simplification and powerful real-time analytics in the cloud.

SAP BusinessObjects BI OnDemand provides Cars.com the analytics they need to show its 16,000-strong dealer network the value of the Cars.com services – ultimately demonstrating how Cars.com can drive additional visitors and sales to dealers.Cars.com creates packaged offers for its dealers and SAP BusinessObjects BI OnDemand is able to help the company to determine which packages were most effective for each dealer and provide additional value and insight during the sales cycle to maximize the effectiveness of Cars.com offers.

"This solution eliminates traditional integration tasks, and provides lower cost of implementation and ownership as customers do not need to invest in designing workarounds to improve reporting performance," said Amyn Rajan, president and CEO, Simba Technologies. "As their data grows, they can continue to add more reporting scenarios flexibly without significant investment in IT."

Jive Software to Power Next Generation Enterprise Social Collaboration Analytics

Next-generation enterprise social collaboration requires real-time social analysis that SAP HANA is uniquely positioned to achieve.

"Jive is currently running on SAP HANA as a native database in a production environment." said Christopher Morace, senior vice president, Business Development, Jive Software. "Jive is testing this with SAP and hopes to officially support the SAP HANA platform for its customers as a part of its strategic roadmap long term. Jive firmly believes in the importance of in-memory processing as a technique for analytics on enterprise social data at scale and has plans to take full advantage of these technologies."

Delivering Real-Time Business for Customers in all Industries: SAP HANA Continues to Grow in its Application Across Various Industries

"We see CIOs partnering with their business counterparts to rethink their business with SAP HANA," said Sikka. "From real-time customer segmentation in telecom, to profitability analysis in animal nutrition to faster genome analysis in life sciences, we see SAP HANA eliminating layers of complexity and converting batch processes into real-time business.This provides a platform to build real-time applications and renew existing ones to help transform businesses."

SAP also announced a competition for customers to achieve 100,000 times performance improvement in their business processes.

Telecom: T-Mobile Uncovers Customer Insights in Minutes

Leading wireless provider T-Mobile turned to SAP HANA when the company set out to implement an aggressive marketing initiative. The goal was to deliver highly targeted offers to more than 21 million customers via channels such as retail stores, customer care centers and eventually SMS. Such a campaign would require rapid analytical capability so that offers could be fine-tuned on the fly for improved customer adoption, profitability and retention.

"We recognized that being able to respond to the needs of our customers in real time would give us an incredible competitive advantage and improve the quality of the customer experience," said Jeff Wiggin, vice president, Enterprise Information Technology, T-Mobile USA, Inc. "In order to deliver that kind of experience, we needed an underlying platform behind our sales and marketing efforts, allowing us to uncover customer insights and then act on those insights in minutes, not weeks. SAP HANA delivered exactly that."

In just three months, T-Mobile shifted 2 billion customer records to an automated system built on top of SAP HANA and integrated into an existing platform of SAP BusinessObjects technology. This allowed the company to run the necessary reports with an average response time of just five seconds. Additionally, the wireless provider is now able to scan 24 months of customer records up dramatically from only three months previously, providing a much larger sample and a more accurate picture of how customers respond to incentives.

Animal Nutrition Leader Provimi Accelerates Profitability Analysis With a Fast Implementation

Provimi, a world leader in animal nutrition solutions, implemented SAP® CO-PA Accelerator software, powered by SAP HANA and deployed it to its business in exactly 16 days. Leaders in finance and other business users access over 10 million records from controlling – profitability analysis reports in real time with the freedom to interact with the data and analyze across any dimension and any level of granularity. Provimi is on the path to transform to a "Sense and Respond" organization making quick and insightful decisions. Now Provimi can run a report on its cost and performance in less than three seconds, a performance increase of more than 1,500 times.

"Within the first week, we found EUR 500,000 in open orders delivering immediate business value," said Rogier Jacobs, CIO of Provimi. "The speed of implementation and the fact that no upgrades were necessary proved the point that SAP CO-PA Accelerator on SAP HANA is really a non-disruptive offering and a no-brainer."

Healthcare and Life Sciences: MITSUI KNOWLEDGE INDUSTRY (MKI) Powers Genome Sequencing and Data Analysis in Drug Discovery

Fast and cost-effective analysis of genome sequences is essential for life sciences companies to win the fight against cancer. Next-generation genetic sequencers need to rapidly compare cancer cells to normal cells across a number of attributes to make the research more efficient and fundamentally improve the odds of finding a cure. MKI worked with SAP to test SAP HANA, delivering results in most cases for analysis that was not possible before or took more than a month to render a single report. With SAP HANA, researchers accelerated their complex query results. In addition, SAP HANA is also being utilized for improving the drug discovery process. By rapidly analyzing a very large library of compounds with specific disease models, researchers can better predict the compound's potential as a drug.

For additional information regarding SAP HANA and in-memory computing technology, visit the Experience SAP HANA page. Participate in the conversation on Twitter by using the #HANA hashtag and follow @SAPInMemory. For more information, visit the Technology and Platform newsroom.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 176,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Samantha Finnegan, SAP, +1 (650) 276-9350, [email protected], PST
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]
Mike Pilarz, Burson-Marsteller, +1 (312) 596-3568, [email protected], CST

SOURCE SAP AG

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED