SAP Enables Mobile Operators to Launch Rich Communication Services Faster, With Lower Upfront Investment

BARCELONA, Spain, Feb. 26, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the launch of the cloud-based SAP® Rich Communication Services 365 (SAP RCS 365) mobile service. For mobile subscribers, RCS makes services such as instant messaging, video and file sharing as simple and intuitive as sending a text message, and enables mobile operators to create new innovative services, respond to competition in today's expanding mobile ecosystem and increase potential revenue per subscriber. The announcement was made at Mobile World Congress 2013, being held in Barcelona, Spain, February 25-28, where SAP is located at Hall 7, 7C70.

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SAP RCS 365 enables the company to create a "pay-as-you-go/grow" model so that mobile operators can avoid both the complexity of deploying RCS within their networks and the capital expenditure traditionally associated with that approach. Removing the need for investment and resource-intensive changes to their core networks helps reduce time to market, enabling any operator to create innovative services.

RCS is changing the way people communicate, tapping into how consumers use mobile to share their daily experiences with each other. Just as RCS makes it simple for consumers to communicate in a richer way, SAP RCS 365 enables operators to quickly establish themselves in this evolving market, excite their subscribers with new IP-based messaging services and capitalize on the underlying value of their network.

"User behavior and expectations have dramatically changed with the emergence of smartphone and tablet experiences," said John Sims, president, SAP Mobile Services. "In today's evolving mobile environment, operators are being threatened by new competitors offering innovative IP-based services. They must respond by rethinking their business models and innovating new service offerings. SAP RCS 365 arms mobile operators to quickly and cost-effectively launch such services while the SAP IPX 365 mobile service allows them to be interconnected to our ecosystem of mobile operators around the world."

To provide full RCS 5.1 capabilities, SAP selected Mavenir Systems, a leading provider of software-based networking solutions. The RCS offering builds on SAP's history of providing cloud-based solutions for mobile operators, ranging from SMS interconnection to next-generation IP eXchange (IPX) services.

"Mavenir's RCS 5 solution capitalizes on the operators' core strengths of ubiquity, reliability and reach," said Pardeep Kohli, president and CEO, Mavenir Systems. "Together with SAP, we are providing a common approach to new value-added services that mobile operators can offer on existing 3G or LTE networks."

SAP Mobile Services, a division of SAP, is a global leader in mobile interconnection and mobile consumer engagement services. It provides mobile operators with unparalleled capabilities in global messaging interconnect, data roaming and an array of IPX-based services and enables enterprises to engage with their consumers through innovative mobile marketing and communication solutions. SAP Mobile Services helps businesses process 1.8 billion messages per day, reaching more than 980 operators and 5.8 billion subscribers across 210 countries.

To learn more about the impact of RCS, visit www.sap.com/sapmobileservices. SAP recently introduced the inaugural "Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities." Download the guide at www.sap.com/mobile/operatorguide.

For more information, including additional news from SAP at Mobile World Congress, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Scott Malinowski, +1 (617) 538-6297, [email protected], EST
Margherita Di Cerbo, +44 207 6485358, [email protected], GMT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

SOURCE SAP AG

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