SAP Drives Openness and Choice for Virtualization and Cloud Computing

MADRID, Nov. 9, 2011 /PRNewswire/ -- As cloud computing and virtualization rapidly evolve, SAP AG (NYSE: SAP) is working in a preferred three-way strategic collaboration with partners EMC (NYSE: EMC) and VMware to develop tools and services that make it easier for customers to adopt cloud and run SAP systems in next-generation cloud infrastructures with increasing levels of automation. The company is deepening its partnerships with EMC and VMware to deliver even more business agility and scale efficiencies by taking advantage of two key transformational technologies: cloud computing and in-memory technology. The announcement was made at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 8-10.

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In Collaboration With SAP, EMC and VMware Accelerate the Journey to Cloud Computing

As a next step to extensive and ongoing innovation with partners to unleash the benefits of pervasive virtualization and cloud computing, SAP will work closely with EMC and VMware and is currently evaluating options to deliver an end-to-end stack optimized for running mission-critical SAP applications. Together, the three companies plan to invest and integrate best-of-breed application, database, virtualization, management and information infrastructure technologies, as well as deliver new services to support and accelerate customers' journey to the cloud. Additionally, consulting services and global support offerings from SAP are planned to focus on helping customers accurately assess, design, implement and optimize a virtualization and cloud strategy, with minimal impact on the business.

As a part of this broader engagement, SAP and VMware expect to deliver an extended support program by integrating a configuration and health check for SAP systems running on VMware cloud infrastructure into SAP® GoingLive™ Check services and SAP EarlyWatch® Alert service. Customers should gain a better ability to monitor and manage their SAP systems running on the VMware platform.

SAP also intends to drive a radical improvement in the manageability of enterprise applications in private clouds by evaluating the delivery of VMware vSphere®-based virtual appliances, orchestrated by declarative models in the TOSCA language recently submitted to OASIS for standardization. SAP, VMware and EMC plan to collaborate to develop new automation and management tools that can interpret and execute the TOSCA models provided by SAP.

SAP and EMC will explore collaboration opportunities around the SAP HANA™ platform to deliver high-end system availability and EMC's fully automated storage tiering technologies (FAST). This deep collaboration will further strengthen SAP in-memory computing technology to deliver actionable insight into business processes by providing scalability and availability for customers.

"With virtualization now pervasive throughout the enterprise and baseline applications deployed, SAP customers are turning their attention to cloud computing strategies for mission-critical environments," said Pat Gelsinger, president and COO, Information Infrastructure Products, EMC. "EMC, SAP and VMware are working together to accelerate SAP customers' journey to hybrid cloud computing. By integrating technologies and delivering new services we hope to both improve business agility and lower IT costs for our mutual customers."

"Customers are moving rapidly toward full virtualization, a critical step on the journey to the enterprise hybrid cloud," said Paul Maritz, CEO of VMware. "Virtualizing mission-critical production databases and associated applications is a key part of this journey. With a full set of new product optimizations, professional services and joint customer support, we will be providing customers the assistance and confidence they need to virtualize their SAP landscapes — delivering faster time-to-value, lowering TCO and enabling the highest levels of service and availability to end users."

Taking Management to the Next Level With Virtualization Services

Customer projects and transformation efforts are supported by the comprehensive consulting services portfolio from the SAP® Services organization. Services are now available to apply virtualization toward cloud-based models, covering the entire cycle — from conceptual blueprinting to migration, to the efficient and agile management of virtualized and cloud-based SAP environments. For landscapes virtualized with VMware vSphere, SAP Services currently evaluates options to provide a joint engagement model together with VMware to offer holistic support to customers. Customers may then also be able to benefit from a joint assessment service from SAP and VMware that will identify requirements and options to cost-effectively virtualize their SAP landscapes.

"We are co-innovating with industry leaders in our vast ecosystem to deliver openness and choice to customers, making it much easier for them to adopt cloud technologies," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation. "Market observers agree that SAP's next-generation architecture is truly bringing the power of these disruptive innovations to our customers without disruption. Our work with EMC and VMware demonstrates this. It is possible to bring these benefits to our customers while working together with partners in a spirit of openness, trust and co-innovation."

For more information on SAP's collaboration with VMware, read the white papers: "TCO and ROI Analysis of SAP Landscapes using VMware Technology" [PDF] and "Re-platforming SAP on VMware and EMC Storage Produces Superior Results for Callaway Golf Company" [PDF].

SAP today also announced significant new advances in the core areas of its cloud strategy: business network solutions, applications for lines of business, cloud platform development and virtualization. For more information, see: "SAP Advances Enterprise Cloud Strategy, Delivers New Innovations Across Applications and Platforms."

To learn more about Gartner's assessment of SAP's technology strategy, see: "SAP Throws Down the Next-Generation Architecture Gauntlet With [SAP] HANA."

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW + SAP TechEd Madrid, visit the Events newsroom.

SAPPHIRE® NOW + SAP® TechEd Madrid

In 2011, SAP brings together its largest ecosystem education event series with its premier customer conference for a co-located event being held in Madrid, Spain, from November 8-10. With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe, and can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. SAP® TechEd brings IT managers, software developers, administrators, and business process experts together for a look under the hood of today's business motors: the latest advances in in-memory and mobile technologies, and in on-premise, on-demand, and on-device applications from SAP and more. Follow on Twitter at @SAPTechEd and @SAPPHIRENOW, and join the conversation at #SAPTechEd and #SAPPHIRENOW.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 176,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

EMC is a registered trademark of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

VMware and VMware vSphere are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Jason Loesche, +1 (610) 661-8541, [email protected], EST
Sarah Kellman, +49 151 16810352, [email protected], CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

To speak with press contacts on site during SAPPHIRE NOW + SAP TechEd Madrid (from November 8-10), please dial the SAP press line at +49 (6227) 7-46315.

SOURCE SAP AG

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